Previously, Jiang Qiuqiu had proposed creating Taobao Food.
It was originally intended as a fan perk to retain her followers, but unexpectedly, the subsidiary app became a massive hit right after its release.
Who wouldn't want to eat real food every day instead of drinking Nutrient Liquid?
Who wouldn't want to try something new every day?
Not to mention, the sourcing was transparent, and the food was cheap.
Basically, anyone who wanted to open a shop on Taobao Food had to be vetted by a special team sent by Little President Qian.
The team required prospective shop owners to provide health certifications and their real names. They also collected various information and videos of the selling locations. A review team was established—recruiting some fans with free time to help out—that required sellers to upload a full video of their food preparation process.
