On June 25, the Alexa Smart Speaker launched in the North American market.
Online sales channels were primarily Amazon and eBay, while offline channels were mainly Best Buy and Walmart.
Prior to the launch, Wang Teng had contacted several tech influencers on YouTube and Facebook to create product review videos for Alexa.
They didn't have the largest follower counts, but their audience demographics were highly specific, and they held strong influence among younger viewers.
Take Marques Brownlee, for instance. In the future, he would become YouTube's second-biggest tech influencer with tens of millions of followers, but at this time, he only had a little over 400,000. Nevertheless, the review video he posted for the Alexa Smart Speaker racked up 740,000 views, over 50,000 likes, and an impressive engagement rate of 6.8% in just three days.
