Regarding the focus of the promotion of "Madoka Magica" in China, Nanaya mainly focused on the special effects of the movie.
This special effects masterpiece is not to be missed.
A 3D visual spectacle that you can't experience at home.
The above two are the core points of the promotion of "Madoka Magica" in China.
As the representative of Nanaya, Bali became the person in charge of the promotion and marketing of "Madoka Magica" at Washimine Entertainment after arriving in China.
However, Bali, the airborne commander, did not cause dissatisfaction among the publicity and promotion members of Washimine Entertainment.
After all, Nanaya's prestige in the publicity and promotion department is much higher than that of his own publicity and promotion director.
As the embodiment of Nanaya's direct will, Bali will naturally not be troubled by anything.
On the other hand, after becoming the propaganda leader of the Celestial Empire, Bali implemented a series of measures that greatly increased the propaganda efficiency.
After all, Nanaya once lived in this land for a period of time, so he has a lot of experience in how to effectively promote movies.
However, this is all Nanaya can do. How well "Madoka Magica" performs in China will depend on its reputation after its release.
The entire early December was spent by Nanaya promoting "Madoka Magica" and engaging in various social activities.
However, these social events have nothing to do with Lucas Film.
After the last round of negotiations, Washimine Entertainment and Lucas Film temporarily stopped contact.
This is to give both sides enough time to reach a consensus before the next round of negotiations.
The seven nights of socializing during this period are more related to the upcoming North American awards season.
Because his movie received very bad reviews from film critics a few years ago, Nanaya has completely given up on his movie winning awards during the awards season.
So even though the release date of "Madoka Magica" is close to the awards season, Nanaya and Washimine Entertainment have no plans to compete for awards.
Although there will be normal award PR, it's all aimed at the technical awards.
But this situation changed after the release of "Madoka Magica".
Because of the very "healing" plot of "Madoka Magica", almost all film critics gave the movie high scores and strongly recommended the movie to the public.
If that were all, that would be fine.
After all, there are quite a few commercial films that film critics recommend to the public every year because of commercial contracts.
However, during awards season, these people will still vote for their favorite art films.
But this time, "Madoka Magica" is different. The film critics led by Roger Ebert actually took the initiative to find Washimine Entertainment.
They expressed very sincerely that they were willing to help Washimine Entertainment with the public relations for "Madoka Magica" during the awards season.
Of course, public relations fees and other things are still required.
However, it is already a remarkable thing to be able to get film critics to take the initiative to offer to do public relations for a special effects movie.
You know, these old guys hate fantasy works the most.
In their view, such unrealistic stories cannot properly portray human nature and are just pure fantasy.
So when Roger Ebert came to the door and expressed his willingness to help during awards season.
The people from Washimine Entertainment almost thought that the other party had Stockholm syndrome.
What is this?
As you keep scolding, you even develop feelings for each other?
I can only say that Roger Ebert really likes the movie "Madoka Magica".
So much so that he put aside his previous prejudice against Nanaya Kiryu and planned to deify this movie.
In fact, Roger Ebert's idea is very simple.
He believes that "Madoka Magica" is a monument to the new era of commercial films.
It should become a weathervane leading the commercial film trends in the next decade.
It's just like the "Titanic" back then.
Of course, Washimine Entertainment did not understand Roger Ebert's enthusiasm for "Madoka Magica".
But having such a well-known film critic helping with public relations is a great thing for "Madoka Magica".
As for whether Roger Ebert might be lying, Washimine Entertainment has never considered this matter.
For a film critic, reputation is everything. If Roger Ebert betrays Washimine Entertainment, his reputation as a film critic will be completely ruined.
The consequences of such a loss would be much more serious.
Therefore, with the help of Roger Ebert, Washimine Entertainment started its public relations plan for North American film awards, including the Oscars, in December.
As a film director and producer, Nanaya naturally has to personally protect his own children.
Roger Ebert is very influential at the Oscars.
But as an award with as many as 6,000 judges, it is definitely not enough to rely solely on film critics.
However, "Madoka Magica" has one advantage over other award-winning films, and that is that the film is currently in theaters.
Countless cases in the past have proved that whether a film is still in screening during the Oscar selection has a great influence on the choices of some judges.
Because when people make a choice, they always subconsciously choose the option that they are relatively familiar with.
This is also why many Oscar-winning films choose to be released on a small scale at the end of the year.
The purpose is to leave an impression on the judges.
Only after winning the Oscars will these films begin to be released on a large scale and make profits by relying on the name of the Oscars.
At the very least, these films won't be released on a large scale until after the Oscar nominations are announced.
Because the filmmakers themselves know that their films do not suit the tastes of most audiences.
Audiences who like to watch commercial films rarely go to the cinema just because of the plot.
The only way is to use the title of Oscar to seduce.
This is also why Nanaya always says that the Oscars have become a business.
Fortunately, "Madoka Magica" doesn't have to go through so much trouble.
For a film that has been targeting the box office from the very beginning, winning awards is just a spice.
By mid-December, after nearly six weeks of screening, Puella Magi Madoka Magica's North American box office had reached a staggering $570 million.
This result is very close to the North American record of $600 million set by "Titanic".
There is one thing almost everyone can be sure of and certain of.
At least in North America, there is no doubt that "Madoka Magica" surpassed "Titanic".
As for overseas box office outside North America, "Puella Magi Madoka Magica" raked in 1.28 billion US dollars.
This result has already broken the 12-year record of $1.24 billion held by "Titanic", setting a new overseas box office record in history.
More importantly, when the two figures are added together, the amount of money "Madoka Magica" has earned worldwide has reached 1.85 billion US dollars.
Compared with the record of 1.842 billion set by "Titanic", it has surpassed a little finger.
From this moment on, "Madoka Magica" became the upper limit of global box office in film history, and all other films became its followers.
Even many Titanic fans think that this slight advantage of nearly $8 million is not worth mentioning.
If statistical errors are taken into account, the actual box office data of "Madoka Magica" is likely to be lower than that of "Titanic".
Of course, these people's excuses are so weak.
Because even they themselves know it.
Unless all theaters around the world stop showing "Madoka Magica" starting tomorrow, the data from "Titanic" will really only serve as a stepping stone for "Madoka Magica".
As a movie that has been released for more than ten years, "Titanic" still has a large fan base.
These people also watched Madoka Magica and thought it was good.
But they think that "Titanic" is the best in the world and absolutely cannot tolerate any other movie that can overshadow it.
So many fans began to ask Fox to re-screen Titanic on a large scale.
This method helped Titanic return to the top spot.
These people have good ideas, and if it can really be done, Fox will definitely do his best to do it.
But Fox knew there was more to the story than just the fans.
Although it has not been re-released on a large scale, "Titanic", as a classic movie, has always been shown in North America.
After all, it is an old movie that was released more than ten years ago. Apart from the core fans, the appeal of "Titanic" to most movie fans is definitely not as great as that of "Madoka Magica".
And just now it was announced that Madoka Magica had surpassed the data, so we can't wait to re-screen it…
The purpose is Sima Zhao's intention, and everyone knows it.
To put it bluntly, after completing market forecasts, Fox discovered that if it re-released "Titanic" at this time, not only would it be criticized for being ugly, but the commercial performance would also likely not be up to standard.
Another reason for not wanting to re-screen "Titanic" is because "Avatar" is about to be released.
All the company's resources have been put into this movie.
Even if Fox really wanted to re-release "Titanic", it really couldn't do it.
Because Avatar is so important.
Not to mention that this movie is Fox's largest investment project in recent years.
The fact that Fox's big-budget films have failed miserably at times has put the expectation that "Avatar" cannot lose.
In fact, most of Cameron's fans pin their hopes on this movie to help their idol director regain the crown.
And "Avatar" did not disappoint these people.
Although the midnight box office of $4.5 million was far from amazing, the first day's performance of $33 million was enough to excite anyone associated with "Avatar".
Although it is indeed less than the $36 million of "Puella Magi Madoka Magica".
However, according to the North American opening day box office statistics, both advance screenings and midnight screenings are counted in the opening day box office.
In other words, excluding the screenings where these two types of fans occupied the majority, the normal opening day box office performance of "Avatar" should be higher than that of "Madoka Magica".
"That's it!!"
After getting the first day box office data, Murdoch Jr. danced with joy.
This was the first good news he had heard since taking over Fox.