The next morning, Jingdong, Pinbei, and Taobao released their 618 battle reports. Sunning, Gome, and Yixun Network followed close behind. The series of exceptionally brilliant report cards made online shopping a popular trend in 2012.
The explosive growth of smartphones, electronic payments, and the express delivery industry provided fertile ground for the expansion and development of the e-commerce market.
Although 618 wasn't a core promotional event for Taobao, Ma Liyun still invested heavily in marketing expenses and traffic resources to counterbalance Jingdong. Their GMV of 6.73 billion yuan was far ahead of the competition.
Pinbei ranked second, with publicly announced figures of 3.04 billion yuan.
Jingdong had actually fallen to third place in the industry. Its sales figure of 2.07 billion yuan looked impressive on the surface, but it was nearly a billion yuan less than Pinbei's.
