The core of the FoxTao 2.0 plan was to transition from a tool-based shopping guide website to a brand flash sale service provider, while solidifying search and shopping rebates as the product's foundational features.
Chen Yansen saw three benefits to implementing this plan. First, he could work directly with brands, reducing his dependency on e-commerce platforms. Second, the business model would put them ahead of the curve, alleviating pressure from competitors. Third, it would increase profitability and generate more diverse partnership revenue.
Take the recent Meiters brand event, for example. In addition to the commission spread, he could also earn a considerable sum from advertising slot fees.
Furthermore, security deposits also held potential revenue. It would all add up; once they had several thousand participating merchants, with each paying a 100,000 deposit, the total amount could reach hundreds of millions.
