"Let's set it for February 12th. The Lantern Festival is a very suitable day for an event."
During the closed-door meeting of the marketing department, Tan Jincheng spoke to Lin Yumin and Wu Zhenping, stating that today's meeting topic was the large-scale marketing plan for after the new year that had been discussed previously.
After entering 2005, the electric vehicle industry had truly begun to embrace marketing, especially the supportive role that event marketing played in enterprise development.
For this purpose, Tan Jincheng also planned a large-scale marketing campaign for Shanchi Technology, which was the "Shanchi Environmental Quality Sea Frontier Expedition" event co-hosted with the largest car owner fellowship in the country.
Starting from the Lantern Festival on February 12th, Beihai in Guangxi Province will serve as the starting point, holding a launch ceremony.
The expedition will proceed eastward along the coastline, passing through Guangxi Province, Guangdong Province, Fujian and Zhejiang, and entering Shanghai in April.
At the Shanghai Electric Vehicle Show in April, a large-scale and comprehensive exhibition marketing campaign will be conducted.
The entire journey will be tracked and reported by industry media and online platforms, continuously reinforcing the concept of the expedition and environmental protection.
This method showcases Shanchi Technology's strength and the quality of its electric vehicles.
In essence, it's like a self-driving tour, somewhat similar to the cycling bloggers on Bilibili in later generations who gain attention through cycling.
Unlike the solo efforts of cycling bloggers, this event is organized in collaboration with the car owner fellowship.
Shanchi Technology, through sponsorship, allows these cycling enthusiasts to drive its Shanchi and Fengchi series electric vehicles.
With batches of cycling teams, track reports in print media and online, spanning two months, the exposure will be comparable to CCTV advertisements, but the cost will be lower than advertising investment, making it a cost-effective promotion method.
Choosing to start from Guangxi Province and head eastward and northward along the coastline, this region is also one of Shanchi Technology's main market promotion areas.
Apart from Anhui and Henan provinces, Shanchi Technology's 2006 sales network will primarily focus on this area.
Apart from listening to the marketing department's report on the marketing plan today, the main purpose of the meeting was to finalize the departure date, allowing them to enter the preparation phase early, as large-scale events also require registration.
If one were to say which departments at Shanchi Technology have been the busiest over the past six months, the marketing department definitely has the right to speak up.
Two rounds of ground promotion almost covered the entire southeastern corner of our country, especially during the second round, the travel time and frequency were even higher.
Lin Yumin and Wu Zhenping have also been exhausted for the past few months.
They had barely rested for a few days after returning when Boss Tan gave them another marketing plan, asking them to fill in the details and coordinate with relevant personnel.
However, being tired also has its benefits, especially for Lin Yumin.
In this round of competition, the more experienced Lin Yumin ultimately triumphed over Wu Zhenping, and has now been promoted to Director of Shanchi Technology's marketing department, with Wu Zhenping serving as Deputy Director.
The southeastern and southwestern regions are still under Lin Yumin's responsibility, while Wu Zhenping is responsible for the development of Jiangsu, Zhejiang, Shanghai, Anhui, and Henan provinces.
Compared to Lin Yumin, Wu Zhenping's work is less challenging, as Anhui and Henan provinces already have a certain foundation.
The urban agglomerations in the Jiangsu-Zhejiang-Shanghai region will be important sales areas for new energy vehicles in the future.
Major cities like Shanghai, Hangzhou, Jinling, and Suzhou will primarily feature direct-operated stores.
The only challenge lies in Changzhou City, Jiangsu Province.
Although Changzhou City may not be nationally renowned, as one of Jiangsu Province's Thirteen Grand Guardians, its electric vehicle industry is quite developed, with a number of electric vehicles almost comparable to Nanning City.
Unlike other cities that crack down on oversized electric scooters, on January 12th, Changzhou's vehicle management department unexpectedly allowed oversized electric vehicles, or "electric motorcycles," to operate legally by issuing licenses, becoming the first and currently only city in the country to issue licenses for "electric motorcycles."
Changzhou and Wuxi are jointly important electric vehicle production bases in Jiangsu Province.
It must be said that this move might be intended to protect the local economy, but by allowing oversized electric vehicles on the road through licensing, market competition has become exceptionally fierce.
Whether Shanchi can secure a foothold in this large city with a high number of electric vehicles and fierce competition is one of Wu Zhenping's most important current tasks.
Of course, for now, all departments are still working together to complete the tasks assigned by Boss Tan.
After the meeting, Lin Yumin smiled at Wu Zhenping and said,
"Want to have a drink tonight?"
"Oh? Is Director Lin treating us?"
Wu Zhenping joked.
There were no complaints.
Both of them started on the same day, and Boss Tan's opportunities were fairly distributed.
Old Lin completed fewer tasks within the limited time but developed more markets.
There was no denying that his ability was stronger than his own.
To be honest, he actually had an advantage, at least in the markets of Jiangsu and Henan provinces.
In Yicheng and Yingzhou, almost no effort was needed from his team for agents to actively seek them out.
"What are you talking about? We've been on the road for months, and after the New Year, we'll probably be traveling again. Let's get together while we're still here before the new year."
Wu Zhenping thought for a moment and agreed,
"Indeed, we've been exhausted these past few months. It's only before the new year that we can relax a bit. Just the two of us?"
"Let's call Sun Yuming too. And how about calling Boss Tan's uncle? He enjoys drinking too."
Lin Yumin pondered for a moment before asking.
"You're treating, so you decide. But aren't we calling Boss Tan?"
Wu Zhenping said with a smile.
Sun Yuming can be considered Boss Tan's absolute confidant.
He currently manages the parts procurement department, which is the most lucrative department in the entire company.
Building a good relationship with him is definitely the right move.
As for Zhang Qingliang, since they all came from Yicheng, were of similar age, and all enjoyed drinking, the three of them got along well.
Also, they didn't live far from each other, so they would often have a drink together when they had nothing else to do.
When Zhang Qingliang had the car accident, the two of them also visited him in the hospital.
Furthermore, Zhang Qingliang is now working at the new factory, and Lin Yumin and Wu Zhenping also intended to befriend him.
With their frequent interactions, the relationship among the three of them was quite harmonious.
Before Zhang Qingliang came to Yongcheng to work on renovation, he never imagined that one day he would work a regular office job.
Compared to his previous days of renovating, where work was intermittent, he initially felt somewhat unaccustomed to clocking in and out on time.
However, his heart was filled with a sense of security.
This was his nephew's company; as long as he worked diligently and the factory didn't collapse, even if his work ability wasn't particularly strong, he would have a guarantee for the rest of his life.
To avoid salary imbalance, Tan Jincheng did not offer Zhang Qingliang an exceptionally high salary.
Following the basic salary for grassroots managers, it was 3,000 yuan per month, with social security and other subsidies being the same as theirs.
However, in terms of bonuses, Tan Jincheng had the HR and finance departments prepare a separate package for him.
These details were unknown to outsiders and could be considered a form of care from his nephew to his uncle.
On average, Zhang Qingliang's annual take-home salary was 60,000 yuan.
Moreover, Tan Jincheng also promised that once his aunt finished the renovation of Zhang Xupeng's apartment, he would also be offered a position at the new factory, specifically in the new factory's canteen.
The couple's combined annual income would be 100,000 yuan.
Compared to their previous life of working on renovations, enduring wind and dew, not only was safety greatly guaranteed, but their remuneration also increased significantly.
This income was considered very high in 2006.
However, since he was his biological uncle, a slightly higher remuneration was appropriate.
Shanchi Technology could save a bit from anywhere, and it would be enough to cover their salaries.
As for why Lin Yumin didn't invite Sun Xuhui, he was Boss Tan's personal assistant.
Constantly inviting him for heavy drinking wouldn't look good; it was better to avoid suspicion to some extent.
"Forget about Boss Tan for now; he's so busy lately, and he's also dating. Let's not disturb him."
"That's true. Young people who just started dating wouldn't have the mind to drink with a bunch of old guys like us. I heard from that kid from old Zhang's family that Boss Tan hasn't been staying at home lately."
"Haha, that kid loves to talk about this kind of gossip. If you ask me, he's just jealous."
After returning from the capital, Tan Jincheng didn't stop for a moment.
First, he went with Zhao Jinsheng to the district office to report on his work, and that report took an entire day.
The lithium battery factory is a major project, and it is very important for the planning of Shanchi Technology's industrial base.
The district also attaches great importance to it.
Although they couldn't bring the R&D department over, the factory is still in Beicang District, and acquiring an 85% stake in Hangxian New Energy was already quite satisfying.
Collaborating with such formidable research institutes, getting their staff to leave the capital and work in Beicang would be unthinkable unless the district directly intervened, using talent introduction programs to offer exceptionally high compensation.
Zhao Jinsheng and Boss Lu were clearer about the intricacies involved than Tan Jincheng.
Currently, the demolition work in the industrial base area has entered its final stage.
Residents whose land was requisitioned can move into new homes before the Spring Festival, which is very beneficial for the subsequent construction of factory buildings.
Next will be environmental assessments and blueprint designs, which are post-New Year tasks.
Then comes tendering, commencement of work, followed by validation from relevant departments.
Once qualified, production can begin.
The expected construction period is one year, with planned production to start on New Year's Day 2007.
Factory buildings, unlike residential buildings, are generally not very tall, so a one-year construction period is sufficient.
2005 was the founding period, 2006 the transition period, and with the industrial base commencing production in 2007, it will be Shanchi Technology's period of full-scale explosion.
Preparing the 2006 work plan is of paramount importance.
Today is January 13th, the fourteenth day of the twelfth lunar month.
There are exactly two weeks until the Spring Festival, meaning only 12 days of actual work remain.
Of course, this refers to grassroots employees, for whom these ten-plus days mean no holidays.
Shanchi Technology's pre-New Year holiday period is set for January 25th, the twenty-sixth day of the twelfth lunar month.
Workers can prepare to go home after working until the twenty-fifth.
The holiday period is considered quite late, leading to many complaints from workers, with even more wanting to return home early.
To prevent too many workers from leaving before the New Year, the HR and administrative departments did a lot of work, devising various retention plans.
Additionally, the annual meeting was specifically scheduled for January 22nd.
The purpose of this was to retain people.
For workers nowadays, working overtime usually isn't an issue, but when it comes to the New Year, retaining them is truly difficult.
(End of chapter)