To beat HTC to the global first release of quad-core phones, the xphone 1pro must be released in April!
Stocking up must begin in February.
Wang Yi's strategy is still to stock up in advance, release means immediate sale, with abundant supply to satisfy demand!
And this time, one million units are definitely not enough for stocking; it's nowhere near enough to sell.
At least three million units must be stocked!
Just the gimmick of "world's first quad-core phone" alone can achieve three million units in initial sales!
What's more, the xphone 1pro has excellent performance, and the epoch-making beauty-enhancement feature, crushing competitors, so there's absolutely no worry about sales.
Ten years later, there will be high-quality smartphones everywhere, users will be completely spoiled for choice, a situation of supply exceeding demand.
But in 2011, smartphones were still in their nascent stage, high-quality smartphones were even more extremely scarce, severely undersupplied.
Currently, global users are in an era of transition from Nokia to smartphones; basically, everyone needs to change their phone.
As long as the price is right and the product power is sufficient, there's absolutely no worry about sales!
In his previous life, the nascent Xiaomi could sell over 7 million units in 2012.
Huawei sold over 30 million units.
Now Xingyi phones are doing better, with greater product power; breaking through 30 million units in annual sales is no problem.
For instance, the xphone 1, in the eyes of consumers, completely dominates other domestic phones, even beating Apple and Samsung flagships, and it's two thousand cheaper.
If we don't seize this opportunity to ship large quantities, frantically capture market share and users, it would be an unforgivable sin!
Xingyi Technology needs to develop, and users are the foundation!
We must leverage Changliao and Xingyi phones to fully capture users!
Changliao captures users from the software level; it not only has Android, iOS, and PC versions, but even Symbian and Microsoft WP versions!
In 2012, the installed base of Symbian phones was still terrifying, crushing Apple and Android.
WeChat and QQ both had Symbian versions; if Wang Yi's Changliao didn't launch a Symbian version, it would be equivalent to pushing hundreds of millions of Nokia users worldwide into WeChat's hands.
Wang Yi could not commit such a foolish act.
What's more, Xingyi Technology and Meiyou Technology have already rapidly expanded, with abundant talent and resources.
Developing more Symbian and WP versions of Changliao is completely stress-free.
Just follow the development progress of the Android version and proceed with development.
As for hardware, it's about leveraging xphone 1 and xphone 1pro to capture users and market share!
He who wins the users, wins the world.
As long as Xingyi Technology has enough users, even if it sells IoT home appliances and general merchandise like Xiaomi, it can rake in 80 billion in profits annually!
Wang Yi is well aware that ten years later, Xiaomi phone revenue will only account for 55% of total revenue, home appliances and general merchandise will account for 30%, and the rest will be internet services, such as advertising, etc.
Moreover, the profit margin of home appliances and general merchandise compared to Xiaomi phones is not much worse, even higher.
It can be said that without the profits from home appliances and general merchandise, it would be difficult for Xiaomi to save 100 billion to venture into new businesses like electric vehicles.
Users are king!
Xiaomi home appliances and general merchandise relied on the terrifying user scale of Xiaomi phones and the Mijia ecosystem to overturn a host of home appliance giants, with combined sales reaching the top three in the home appliance industry!
Even if Xiaomi TV couldn't beat Hisense, air conditioners couldn't beat Gree Midea, refrigerators couldn't beat Haier, and it was second, or even third or fourth, in every industry.
But when all industries are combined, for one company to secure so many second, third, and fourth places, that's terrifying!
Extremely terrifying.
The foundation of its success is its user base.
Wang Yi also had to vigorously capture users; after xphone 1pro launched, he raised prices to target the high-end market.
And xphone 1 would be sold at a reduced price, frantically capturing users!
For domestic phones, half a year after launch, a price drop of one-third is normal; a year after launch, a price cut by half.
Even for iPhone, half a year after launch, it had to drop prices by 15%-20%; ten years later, a 25% drop half a year after an iPhone release is normal!
Similarly, the 3299 xphone 1, half a year after its launch, with the arrival of the quad-core era and the release of xphone 1pro, xphone 1 would definitely be impacted.
Dropping to 2999, or even 2799, is normal, and would still be considered a stable price.
Once xphone 1 drops to 2799, even if it's been half a year since launch, it can once again trigger a wave of buying frenzy, capturing many users.
By then, the cost of xphone 1 will have significantly decreased, dropping below one thousand.
Even with a 500 price drop, it would still make a good profit, or even more.
To capture users, xphone 1 must continue production, and start reducing prices in April and May to seize market share.
Thinking of this, Wang Yi decisively said:
"Just increase the order for xphone 1; there's absolutely no worry about sales. Even if sales slow down a few months later, we can still promote it with price reductions!"
Song Sining nodded:
"Okay, I'll inform BYD to increase the order, and x buds also need an increased order. The inventory is gone too."
"Just let Goertek ramp up orders, give them another 10 million unit order, and start producing 20 million first! x buds don't have to worry about sales; if they don't sell domestically, we can take them overseas to sell!"
Wang Yi smiled and said:
"Phones have patent restrictions, making them difficult to sell overseas, but x buds are fine, just sell them directly. Although there are no Xingyi phone flagship stores overseas, x buds can be placed in Meiyou specialty stores and Zhenyou specialty stores for sale!"
"That's right. When girls buy clothes, seeing x buds, so exquisite, so advanced, everyone can't resist. Those who originally only wanted to buy clothes ended up buying an x buds as well!"
Song Sining smiled charmingly:
"In fact, it's the same with xphone 1. Many girls come to Meiyou stores, originally just wanting to buy clothes, not thinking of buying a phone. But seeing xphone 1 and x buds at the adjacent counter, they instantly get excited and buy them on impulse. Your decision to put xphone 1 and x buds for sale in Meiyou and Zhenyou stores is absolutely a stroke of genius marketing!"
Wang Yi laughed softly, his arrangement was precisely targeting women's emotional psychology.
Men are more rational; some people would think Meiyou clothing stores are for selling clothes, not suitable for selling phones, and selling phones in a clothing store is completely unreliable.
In fact, that's biased.
Using male rational thinking to consider the emotional female demographic, the starting point is skewed, and the conclusion will naturally be skewed.
Women are emotional thinkers; they don't follow rational logic.
For example, when buying a phone, men will first research, do their homework, understand the pros and cons of various brands clearly, weigh them up, and then make a purchase.
But women are not like that; they rarely go through all major brands just to buy a phone.
They're not good at it, nor do they care about these things.
Instead, they often see what brands their girlfriends or friends use; if they think it's good, they will follow suit and buy that brand.
On the street or in a mall, whatever brand they see, as long as they like it, they'll buy it directly.
Women are emotional; if they like it, they buy it; if they think it's good, they buy it.
Even specs and such don't matter.
It is precisely for this reason that the two major brands in his previous life advertised frantically, selling phones with thousand-yuan specs for three or four thousand, and female consumers still bought them like crazy.
On the contrary, Xiaomi phones with higher cost-performance, higher flagship specs, and lower prices, they didn't fancy.
Leibusi used male thinking to make phones, naturally failing to win over emotional female users.
But the two major manufacturers could, without talking about specs or pursuing performance, just compete on aesthetics! Compete on marketing!
Design the phone exterior to be attractive, coupled with frantic advertising, frantic marketing, sponsoring variety shows, celebrity endorsements, they still sold better than Xiaomi and earned more than Xiaomi!
In those years, Leibusi could only be filled with envy, jealousy, and hatred.
Wang Yi naturally wouldn't repeat Leibusi's mistakes.
For male consumers, use rational thinking.
The xphone 1 has invincible specs, invincible performance, decent cost-performance.
Xingyi flagship stores directly include after-sales service centers, ensuring worry-free after-sales service, making it impossible for male users to refuse xphone 1.
For female consumers, use emotional thinking.
Women naturally dislike being proactive, so Wang Yi directly distributed xphone 1 to Meiyou and Zhenyou flagship stores and specialty stores across the country.
Coupled with female consumers' love for browsing stores and buying clothes, when they come to a Meiyou store, see the xphone 1's design, they immediately like it, try it out and find it good, and buy it on impulse!
The offline sales situation this month was also like this.
The consumer base of offline Xingyi phone flagship stores, 70% are male.
While women tend to buy more from Meiyou and Zhenyou flagship stores and specialty stores; many are impulse purchases.
The sales contributed by Meiyou and Zhenyou flagship stores are more than those from Xingyi flagship stores, and revenue is also higher.
No other reason, male users who bought an xphone 1, at most would also buy an x buds and a power bank.
Phone cases and tempered films in stores cost over a hundred; Taobao is still more cost-effective.
While female users, in addition to an xphone 1, would not only buy an x buds and a power bank, but also apply a tempered film costing over a hundred.
A hundred-eighty-dollar phone case or protective cover would also be bought, and some even buy several at once to rotate their use!
Other phone accessories, selfie sticks, selfie lights... also a whole set!
After all this, if the debit card is maxed out, they use a credit card, or their boyfriend's, or an admirer's...
Basically, one purchase is a whole set, spending four to five thousand RMB for less, five to six thousand for more...
If Wang Yi hadn't put products like xphone 1 and x buds in Meiyou and Zhenyou stores, there wouldn't be such terrifying revenue.
There's no way around it; women only go to clothing stores when shopping, not many girls will visit phone stores.
Only by placing phones in clothing stores, right before their eyes, can purchases be triggered!
Coupled with girls being more emotional, even if their old phone works perfectly fine, upon seeing xphone 1, they'll still be tempted to buy it.
Last year's clothes will absolutely not be worn this year.
Similarly, an old phone used last year can also be retired this year! As long as they have the means, they must get a new one.
If they don't have the means, they'll create the means to replace it!
Last month, xphone 1 production capacity was insufficient, demand exceeded supply, the main force of sales was primarily male users frantically snapping them up, and online purchases.
This month, production capacity reached 4.5 million units; capacity is abundant, supply exceeds demand, so it's time to rely on advertising and marketing to induce women to buy in large quantities!
An idea came to Wang Yi:
"Sining, immediately transfer elite salespeople from Meiyou and Zhenyou flagship stores and specialty stores nationwide to headquarters for training!"
Song Sining was a bit puzzled:
"Training? Weren't they already trained at the previous store manager bootcamp?"
"No, it's not training related to clothing, it's professional training related to phones!"
Wang Yi smiled slightly:
"That's right, especially the top-performing sales associates; through training, we'll transform them into xphone 1 phone sales guides. Try to ensure that as long as a customer looks at xphone 1, they can be retained, then, with a good spiel, close the deal! Even those who don't want to buy can be convinced."
Song Sining: "..."
Wang Yi changed his tone:
"No, it's not bluffing, it's using professional rhetoric to make consumers realize their own needs, thereby facilitating the transaction!"
Song Sining was utterly speechless: "..."
This choice of words is too rigorous.
Wang Yi continued:
"Additionally, phone sales performance will be directly linked to their performance. Besides base salary, for every 3299 xphone 1 sold, they'll get a 30 RMB commission! For every 3799 xphone 1 sold, they'll get a 50 RMB commission. For every 4299 xphone 1 sold, they'll get an 80 RMB commission!"
Wang Yi is well aware of how impressive the sales associates of major manufacturers in his previous life were.
No matter how low the specs, how poor the performance, how expensive the price, and regardless of whether it's a male or female customer, major manufacturers' sales associates could persuade them to close the deal!
These are true sales elites!
And with xphone 1's strong specs, terrifying product power, plus their sales rhetoric, frenzied offline sales will not be a problem.
The two major manufacturers in his previous life, initially couldn't sell well online, relying solely on frenzied offline sales.
Whether it was sales or profit, both were far more terrifying than Xiaomi.
Wang Yi's xphone 1 can definitely flourish both online and offline, with both lines blooming!
Only children make choices; adults always want both.
Especially now, Meiyou specialty stores have opened in county towns.
Franchise stores have even expanded directly to townships.
When xphone 1 production is sufficient and supply exceeds demand, franchise stores can also stock the goods, distributing them directly to county towns and townships, and still sell them.
The two major manufacturers in his previous life, by extending physical stores to townships, made a lot of profit.
"Okay, Chairman, I'll arrange it right away!"
Song Sining was overjoyed, and also saw the terrifying market behind it.
In terms of consumption, girls don't actually need much persuasion.
If you persuade them a bit more, well, even those who didn't intend to buy will end up buying.
Wang Yi was using women's emotional thinking to sell products to women.
Just then, Wang Yi's phone rang.
It was Gaode Navigation's president, Cheng Wu.
"President Cheng, what's wrong?"
The other party's tone was a bit hurried:
"Chairman, Kailide Navigation has also launched a similar campaign; they offer 300 RMB for permanent free navigation, and want to go head-to-head with us, to snatch users!"
"Kailide also made a move?"
Wang Yi was a bit surprised; Kailide didn't follow suit in his previous life.
It seems some changes have occurred.
"Alright, I understand. By the way, what about Baidu Navigation?"
"Baidu didn't follow suit, seemingly not wanting to participate. But Kailide is troublesome; with their influence, offering 300 RMB for permanent free navigation, they'll likely snatch away many users."
"Okay, it's fine. You continue to promote Gaode. I'll handle Kailide's matter."
Wang Yi hung up the phone and began to ponder the problem.
Currently, there are only over 300 million mobile internet users, and only 130-150 million use mobile navigation.
These days, more drivers still use in-car navigation.
If tens of millions of users were snatched by Kailide, Wang Yi would be in distress.
After finally suppressing Baidu Navigation, Kailide comes to interfere again!
Damn it!
In his previous life, at the end of August 2013, Baidu and Gaode successively announced free navigation, Kailide didn't follow suit at all.
This time, Wang Yi announced 150 RMB for permanent free navigation, but Kailide followed!
Why?
Has the sun risen from the west?
Wang Yi was a bit unsure:
"Ziyan, immediately arrange for someone to investigate Kailide's recent movements; see what their original plans were, and what has happened now, investigate everything."
"Yes."
Jian Ziyan immediately arranged for people to handle it.
Song Sining also went to the adjacent office and held a video conference with Meiyou's senior executives to discuss the phone sales associate training.
Not just xphone 1, in the future, xphone 1 pro, as well as subsequent 2nd and 3rd generations, will all be sold in Meiyou and Zhenyou stores.
These sales associates must be trained, and there must be at least two, or even three, in each store, and their days off must be staggered.
This way, every time female users visit Meiyou or Zhenyou stores to buy clothes, they'll see xphone 1, x buds, various new accessories, various attractive decorations, and subsequent Xingyi tablets, and will be tempted to buy.
Women's nature is to love shopping and browsing stores.
In fact, the thinking, logic, and habits of men and women are completely different.
For example, for men, rest means sitting, with no displacement of the lower body.
Whether it's sitting and watching a show, playing games, or fishing, all are rest for men.
But for women, rest is exercise!
Going shopping, going for a stroll—men find it tiring, but women love it; this is women's rest.
They don't get tired even after a whole day of shopping.
On the contrary, if women are not working, and are cooped up at home watching shows every day, or fishing from dawn till dusk, most would go crazy; women can't sit still!
As expected, Kailide's impact was significant.
As soon as the statement was issued, the number of new Gaode Navigation users and new paying members that day both sharply decreased.
However, these users did not all rush to Kailide to directly recharge Kailide.
After all, Kailide's 300 RMB for permanent free navigation, compared to Gaode's 200 RMB with a 50 RMB rebate, was exactly twice as expensive.
Gaode Navigation was still cheaper and more cost-effective.
Instead, more users chose to wait and see.
Everyone was thinking, since Kailide had followed suit, would Baidu Navigation also follow? Would the price be even lower, directly offering permanent free navigation?
Even if it could only be used for a year, it would still be a freebie!
Due to Kailide's impact, Gaode Navigation only gained ten million users in more than half a day, with total users exceeding 80 million, but total paying users only increased by five million, reaching 45 million total paying users.
The remaining 35 million people were all waiting and watching, waiting to see if Baidu would directly launch free navigation.
On the contrary, not many people recharged 300 RMB to become Kailide users.
Everyone was waiting and watching, waiting for Baidu's surprise.
The situation became tense.
Kailide Headquarters.
Chairman Zhang Xing frowned tightly:
"We've already launched this kind of campaign, why are there still so few recharges?"
"How could this be?"
The Vice President sighed:
"Chairman, in my opinion, the 300 RMB price is too expensive. After all, Gaode's 200 with a 50 rebate is equivalent to only 150. Baidu hasn't made an offer yet, presumably it will only be lower."
"Yes, indeed, everyone is waiting and watching, just waiting to see what Baidu's price will be. Users think simply: Gaode, Kailide, Baidu, whoever has the lowest price, they'll buy that one, since they all offer permanent free navigation anyway!"
Zhang Xing nodded:
"That makes sense. If that's the case, then we can't wait for Baidu to make an offer. What if they go completely free? Then we're finished."
"Yes, we must lower prices as soon as possible, like Gaode, first acquire a wave of users and make some profit, then reconsider. What if Baidu also goes crazy and offers it for free? That would be huge trouble."
Zhang Xing strongly agreed:
"Then let's re-issue a statement: Kailide Navigation, 200 RMB for permanent free navigation, with a 100 RMB rebate after one month. No, a 120 RMB rebate, equivalent to 80 RMB for permanent free navigation."
"This price point is only a little over half of Gaode's, directly crushing Gaode Navigation! Baidu would find it hard to follow, unless they go free! Hahahaha!"
"Chairman is wise, this move is perfectly feasible, it will definitely attract a large number of users instantly!"
"A price of 80 RMB can snatch all the Gaode users who haven't recharged yet!"
"Yes, let's do it this way. Since Wang Yi is flipping the table in mobile navigation, we'll directly smash the pot!"
"Exactly, let's go with that!"
"Then why not directly 100 RMB with a 20 RMB rebate? Or just 80 RMB directly?"
"Idiot, collecting an extra 120 RMB from one person, 50 million people means 6 billion. Even if it's all returned later, the interest on 6 billion for one month is a considerable amount!"
"Chairman is wise."
Soon, Kailide issued a statement:
[To provide better service to users, Kailide has once again adjusted navigation prices. Kailide permanent free navigation for 200 RMB, with a 120 RMB rebate after one month, equivalent to 80 RMB for Kailide permanent free navigation!]
This news completely ignited the entire internet.
Wang Yi's price of 150 RMB was already explosive enough.
Now Kailide went directly to eighty RMB, almost half price again.
One can only say, ruthless!
Too ruthless!
So much so that many users recharged immediately!
Looking at the wildly surging revenue, everyone at Kailide was in high spirits.
This wave will be a huge profit!
Wang Yi was utterly speechless:
"Damn it, this guy is here to cause trouble, right?"
Originally, Wang Yi was still thinking of making a profit with the 200 RMB with 50 RMB rebate price, making a wave of profit.
Now, well, he can't make it.
He immediately dialed Cheng Wu's phone:
"President Cheng, you're aware of Kailide's situation, right?"
"Chairman, I know. With him doing this, we are very passive. Should we lower the price to 50? Just 200 RMB, use Changliao for one month and get 150 RMB back directly. Equivalent to 50 RMB for permanent free navigation?"
Wang Yi smiled:
"No need for such trouble, immediately announce that Gaode Navigation is 200 RMB for permanent free navigation, use Changliao for a cumulative month, and the full 200 RMB will be returned, equivalent to Gaode permanent free navigation for 0 RMB!"
Since Kailide smashed the pot, Wang Yi will directly blow up the restaurant too!
If Xingyi Technology isn't making money, then Kailide shouldn't even think about making money, not a single cent!
"This..."
Cheng Wu still hesitated a bit:
"Chairman..."
"Don't hesitate, just do it this way. Free navigation is the general trend, it's bound to happen sooner or later. By offering a full 200 RMB refund, we can at least gain hundreds of millions of Changliao users; it's a very worthwhile deal!"
"Okay, Chairman, I'll announce it right away!"
Soon, Gaode's official Weibo issued a statement:
[The era of free navigation has fully arrived! Gaode has adjusted again: 200 RMB for permanent free navigation, use Changliao for a cumulative period of over one month, and the full 200 RMB will be returned! Equivalent to 0 RMB, Gaode permanent free navigation! Users who have already paid, after cumulatively using Changliao for one month, will also enjoy zero-cost navigation and a full 200 RMB refund!]
Not only that, they also directly spent money to buy trending topics, instantly soaring to the top of the trending list!
A single stone stirred up a thousand waves.
This statement completely exploded public opinion:
"666! When it comes to men, you still have to look at Chairman Wang, Chairman Wang is a true man!"
"Chairman Wang flipped the table on paid navigation, Kailide smashed the pot of paid navigation, and in a fit of rage, Chairman Wang directly blew up the whole restaurant! Hahahaha!"
"Chairman Wang still has the boldness! Use Changliao for one month, full 200 RMB refund, equivalent to 0 RMB for permanent free navigation!"
"This isn't difficult at all; Changliao is so easy to use, I'd use it even without the 200 RMB offer."
"Yes, Changliao is so easy to use; acquaintance social networking, privacy, and features are all very good."
"Unlike QQ with its levels, Changliao has no levels, no memberships, no skins, all beings are equal."
"What? Changliao doesn't have red, yellow, blue, green diamonds? No VIP membership?"
"No, Changliao is a social software for acquaintances; others can't see it, it's secure, and Moments privacy won't be leaked, it's very good."
"Changliao can also send voice messages, and when it's inconvenient to listen, it can convert voice to text, very easy to use."
"Changliao's local tours and local food are the best."
"Yes, Changliao's local food has several group-buying platforms, directly displaying nearby group-buying deals, very cheap."
"That's right, my lunch today was from Changliao's group buy, a large portion of braised chicken for 1.9 RMB, can you believe it?"
"What's so special about that? My all-you-can-eat BBQ for 9.9 last night was also from Changliao's group buy!"
"With the launch of Changliao, Chairman Wang is sending us benefits."
"Damn, Changliao has so many benefits? I haven't downloaded it yet, what a loss."
"I also lost out, I'm going to download it now!"
"Just recharged Gaode membership, it's only 200 RMB, it'll come back next month, equivalent to spending nothing, and getting Gaode permanent free navigation for free."
"Exactly, what's more, there are so many group buys on Changliao!"
...
All of a sudden, public opinion completely shifted.
In front of Gaode's 200 RMB with a 200 RMB rebate, Kailide's strategy of 200 RMB with a 120 RMB rebate became a joke.
Nothing can be more damaging than free.
Back then, Old Zhou of 360, with a wave of free antivirus software, sent off antivirus giants like Ruixing.
Similarly, Wang Yi directly announcing Gaode permanent free navigation also ended the era of paid mobile navigation.
All of a sudden, Gaode users rapidly surged.
With 200 RMB and a 50 RMB rebate, some still hesitated.
Now with 200 RMB and a full 200 RMB rebate, with everything returned after a month, meaning not a single cent is collected, then there are no more worries.
There's nothing to hesitate about.
Whether Baidu Navigation users or Kailide Navigation users, all downloaded Gaode Navigation and registered for Gaode Navigation.
In two hours, Gaode users surged by 20 million, with total users exceeding 100 million.
Paying users also surged by 35 million, with total paying users reaching 80 million!
But on Kailide's side, there was no more revenue.
This made everyone at Kailide extremely annoyed.
Chairman Zhang Xing was furious:
"Wang Yi is too extreme. We only lowered it to 80 RMB; he could have gone to 50 RMB too, and still made a profit. Was it necessary to directly launch free navigation?"
"Now, great. Kailide has no new members left, and old members have all gone over to Gaode! Users have all been snatched by Gaode!"
"What should we do now?"
"Ugh, what a headache!"
The Vice President also had a complex expression:
"If we had known Wang Yi was so impulsive, we might as well not have gotten involved in this matter. Just stick to 300 RMB, earn what we can."
"Who says otherwise?"
"Our biggest mistake was engaging in a price war with Wang Yi! He's rich and powerful, not short of money at all, only looking to make a point. Kailide can't do that, we can't afford to burn money!"
"Now, great. Following isn't an option, not following isn't either. We might as well not have lowered prices."
"What a pity, there's no such thing as regret medicine in this world!"
All of a sudden, everyone at Kailide, from top to bottom, was filled with remorse.
But it was too late.
Just then, the customer service department manager hurried over:
"Chairman, it's not good."
"What happened now?"
Zhang Xing frowned slightly, not thinking there could be anything worse than the current situation!
The customer service manager sighed:
"Those Kailide users who have already recharged are calling customer service one after another, asking if they can get a refund!"
Zhang Xing: "..."
Everyone: "..."
"The customer hotline is almost overwhelmed!"
Zhang Xing: "!!!"
Everyone: "!!!"
Zhang Xing closed his eyes, feeling utterly exhausted:
"When the roof leaks, it happens to rain continuously all night. Now, great. Not only are there no new members, old users have fled, even those who have already recharged are clamoring for refunds!"
"Hahahaha, this is truly great! So great!" (sarcastic)
The customer service manager weakly asked:
"So Chairman, should we issue refunds?"
Zhang Xing took a deep breath:
"Refund? My ass! We won't make any money in the future; if we refund again, will we all starve?"
"Yes, I understand. I'll go back and unplug the customer hotline!"
Xingyi Technology.
Wang Yi also couldn't feel happy.
80 million paying users, 200 RMB per person, that's 16 billion.
Even if 50 RMB was returned per person, there would still be 12 billion.
Now, great.
Kailide's series of actions were fierce as a tiger, directly wiping it out!
How this 16 billion is collected now is how it will have to be returned a month later!
Not a single cent will be left; at most, it will circulate for one month.
"Alright, Kailide! You made me lose out on so much money, I'll remember this!"
Wang Yi was quite resigned, originally thinking Baidu would be the one to smash the pot.
But Baidu didn't make a move, Kailide did!
Really something!
A true warrior!
If I don't crush you, I'd be letting myself down!
Just then, Jian Ziyan walked over:
"Chairman, the investigation is clear. Kailide originally planned to hit the New OTC Market this year and go public."
Wang Yi understood:
"As a result, our launch of 150 RMB free navigation caused Kailide's mobile navigation business to completely collapse. Coupled with the winter in the automotive industry, in-car navigation also cooled down, Kailide felt that its IPO hopes were slim, so they followed up by launching 300 RMB for permanent free navigation, hoping to make a quick buck."
"But the 300 RMB price was too expensive, it didn't sell well, so they directly dropped it to 80! This way, no matter what, first grab a wave of users, make a profit, then reconsider."
"Yes, that's it."
Jian Ziyan's willow-like eyebrows slightly furrowed:
"But I don't understand. With 80 RMB for permanent free navigation, Kailide can only make a quick buck. Without sufficient subsequent revenue, how can they continue to burn money on navigation? And maintain subsequent operations?"
Wang Yi smiled:
"What they're after is making a quick buck first, they don't care about what comes next. Even if they claim it's permanent free navigation, if they incur losses later, Kailide will simply abandon the mobile navigation business, and that'll be that. What can consumers do?"
In his previous life, Kailide Navigation quickly faded away.
Similarly, as long as it's not profitable, this time, Kailide won't permanently burn money on mobile navigation; most likely abandoning the navigation business.
As for those users who paid 300 RMB or 80 RMB, and those waiting for permanent free navigation, they'll just have to accept their loss.
"This is a bit irresponsible, isn't it?"
Jian Ziyan was somewhat speechless.
Wang Yi waved his hand:
"Most entrepreneurs are in it for profit, to raise capital by going public; few are truly for being responsible."
"I see. But we are in the position of a competitor, so it's not good to directly warn consumers; it would instead make Xingyi Technology seem like we're deliberately framing a competitor!"
"That's a problem, but it can be handled to make sure fewer users fall for it."
Wang Yi's mind made a calculation:
"Moreover, we put in so much effort to set up the stage, just about to make a big move, and Kailide did nothing, yet at the last minute, they jumped out to pick the fruits, snatch users, and trick users! And they made us lose out on so much money; this account cannot go unsettled!"
Jian Ziyan strongly agreed:
"Exactly, this account must be settled!"
Wang Yi, after some thought, dialed Gaode President Cheng Wu's phone:
"President Cheng, I have a question for you. Is Kailide's underlying map developed in-house, or is it licensed from a third party?"
Cheng Wu decisively said:
"Kailide did not buy Gaode's underlying map, nor did it buy from Siwei Tuxin; they all developed it themselves."
Wang Yi said meaningfully:
"Alright, if they developed it themselves, then they must have spent a lot on data collection and mapping, right? Gaode Navigation started from scratch; you know the costs in this area best!"
Cheng Wu's eyes lit up, understanding Wang Yi's implied meaning:
"Chairman, your insight is sharp. Gaode spends hundreds of millions every year on map surveying, software development, and data collection. Kailide's scale is only slightly smaller than Gaode's, so they naturally also have to spend hundreds of millions annually to collect data. If there isn't this expenditure, then Kailide's data is problematic; all of it is stolen!"
"Hehe, I'll leave this to you."
Wang Yi smiled slightly; smart people are easy to talk to, they get it instantly.
"Don't worry, Chairman, I'll investigate right away."
Cheng Wu said word by word:
"The Chairman is truly wise, spotting Kailide's problem in an instant."
"Damn Kailide, making Gaode lose out on so much money; this isn't over!"
He decisively called his confidants and began a detailed investigation.
An hour later, Cheng Wu found out everything and called Wang Yi's phone:
"Chairman, as you expected, Kailide indeed has problems. Their annual R&D investment is very small, completely insufficient for data collection and surveying underlying maps. So I had people conduct a thorough investigation and comparison, and it turns out, it's a big deal. Kailide's underlying maps all use stolen data from Siwei Tuxin. And the navigation data is stolen data from Lulutong! This guy is too shameless, it's completely cobbled together!"
In the field of underlying maps, Gaode and Siwei Tuxin are the two major hegemons; others don't even compare.
As for navigation, Lulutong did quite well.
Kailide simply cobbled it together!
One can only say, amazing!
Wang Yi said in a deep voice:
"Chairman Cheng, do good deeds without leaving a name."
"Okay, Chairman, I'll arrange it right away!"
Cheng Wu took a deep breath:
"Revenge doesn't wait overnight!"
His confidant's eyes lit up:
"Chairman, do you have a way to deal with Kailide?"
Cheng Wu nodded:
"If Kailide had developed its own underlying map and came to compete with Gaode for market share, snatching billions, that would also be Kailide's capability."
"But now, all their data is stolen, yet they dare to jump out and snatch food from the tiger's mouth (Gaode)! And they forced Gaode to launch free navigation, making us lose out on so much money! Not to mention Chairman Wang can't swallow this, we at Gaode can't swallow it either!"
"Chairman, you mean..."
Cheng Wu waved his hand:
"You do this, this, and then that, that."
"Okay, I understand, hahahaha, this is a great idea!"
His confidant was thrilled and immediately went to arrange the matter.
At six in the afternoon, a piece of news spread online:
[Ex-employee reveals: Kailide Navigation's underlying maps are all stolen from Siwei Tuxin's underlying maps.]
[Kailide Navigation data are all stolen from Lulutong Navigation data!]
(End of chapter)