Half an hour later, the smoke cleared and the rain stopped.
Song Sining was quite exasperated:
"You're too naughty! I've been busy all day, and you're still bullying me like this. I have to get up early tomorrow for important business!"
Wang Yi embraced Song Sining:
"I was worried you stood all day and your body was stiff. So I'm just getting you to exercise a bit, purely for health!"
"Is that exercise? For health?"
Song Sining was utterly speechless:
"Your little intentions, I'm too embarrassed to expose you."
"Haha."
Wang Yi laughed:
"Sining, you weren't this attitude just now."
"How dare you say that!"
Song Sining's cheeks flushed red as she recalled the moment, gently slapping Wang Yi, but Wang Yi immediately hugged her tighter:
"Sining, after exercising, you'll sleep more comfortably."
"Humph!" Song Sining huffed and hugged Wang Yi tightly.
Perhaps it was fatigue; she soon fell asleep.
Wang Yi, however, was wide awake, thinking about Xingyi Video.
With current annual investments of over a billion (RMB), and future annual investments of several billion, Xingyi Video must succeed, not fail, and it must be profitable.
Aiyouteng could lose over a billion (RMB) a year, but Wang Yi didn't want to be that miserable and had to achieve profitability as soon as possible.
The key to Xingyi Video's profitability, besides investing heavily in acquiring copyrights to create the richest content resources, high-rating original dramas, exclusive dramas, and focusing on hardware devices, the rest was anti-piracy!
In 2011, when piracy was rampant, whether a video platform could be profitable depended entirely on anti-piracy!
Fortunately, Xingyi Video adopted the new H.265 encoding, which inherently prevents piracy.
To put it bluntly, if others wanted to pirate H.265, they would first have to transcode it to H.264.
But unfortunately, Wang Yi would not temporarily launch a transcoding tool.
Even the tools provided to Xingyi Media staff were only for H.264 to H.265 transcoding.
As for tools for H.265 to H.264 transcoding, Wang Yi naturally wouldn't release them.
This meant that if the other party wanted to pirate and wanted to transcode to H.264, they would be helpless!
Without even a transcoding tool, how could they transcode?
A clever housewife cannot cook without rice.
As for them developing their own H.265 to H.264 transcoding tools... the difficulty would be immense!
If they truly had that capability, they could make a fortune in legitimate industries.
H.265 encoding can prevent piracy to the greatest extent, even preventing it at the source.
However, this wasn't enough; the other party would certainly have other methods, such as screen recording!
They could directly record Xingyi Video's exclusive dramas through screen recording software and plugins!
This method was relatively slow, time-consuming, requiring recording episode by episode, and most people didn't have the patience for it.
But professional pirates still had this patience; after all, once an exclusive drama was pirated and sold off at five yuan per copy, they could make a huge profit.
As long as there was enough profit, they could ignore rules and risks.
For this, Wang Yi had to implement countermeasures!
For example, by adding an anti-screen recording mechanism to the Xingyi Video app and website!
Just like some mobile apps prohibit screenshots.
Not only must screen recording software be prevented from re-recording, but also plugin re-recording, website re-recording, capture card re-recording, remote re-recording, etc., all must be prohibited!
This comprehensive anti-screen recording technology was considered high-end technology in 2011, but not in his previous life.
Wang Yi developing it was no pressure.
Furthermore, Xingyi Video's resources were not only H.265 encoded, and the video format was not common ones like mp4/AVI, but a brand new encrypted format to prevent hotlinking and content washing.
In addition, exclusive dramas required a VIP membership, which also increased the cost of piracy.
After all, if one wanted to pirate, they would have to get a VIP membership first.
And in Xingyi Video's resources, there were irremovable anti-piracy watermarks.
These anti-piracy watermarks appeared randomly, with different watermark times and nodes for each client.
Once pirated resources were discovered to be leaked, they could directly use the watermark node to trace back the other party's VIP account and IP location, thereby blocking their VIP privileges, and directly reporting to the police and initiating legal action!
To keep soldiers for a thousand days to use them for an hour.
Professor Mo's legal team, it was time to demonstrate their prowess.
In this way, H.265 encoding + encrypted format + anti-screen recording + anti-hotlinking + anti-content washing + anti-piracy watermark + anti-tracking account blocking + lawyer prosecution!
A full eight layers of anti-piracy protection!
It would be difficult for the other party to pirate Xingyi Video.
In the next few months, Wang Yi developing these technologies would not be under much pressure!
There was no other way; if the copyrights Wang Yi acquired for over a billion (RMB) a year were all pirated, Wang Yi would have nowhere to cry.
More importantly, what Wang Yi was guarding against was not just private piracy, but also piracy by video platforms and websites!
That's right, current piracy was not just private piracy, but also platform piracy.
Current video copyrights were so chaotic!
For example, a big news story in 2010 was when UOPPO sued Youku, PPTV, Tudou, PPS and other video websites and platforms in large numbers for infringing on over thirty popular films, including "Fengyun 2," "The Ultimate Supreme," and "Heavy-Armed Police"!
That's right, these video platforms and websites truly had no shame!
For traffic, they had no money to buy copyrights, so they directly hotlinked and content-washed, moving all their competitors' copyrighted videos to their own platforms!
They were absolute video content porters.
To this end, some platforms, to protect their own copyrights, had to watermark all their content.
And pirating platforms painstakingly removed the watermarks and re-uploaded them again...
At a time when copyright protection was insufficient, in the following few years, the entire video industry was embroiled in verbal battles, piracy, lawsuits, condemnations...
Utter chaos.
It can be said that Kuaibo was just one prominent target; other platforms had also engaged in shady activities.
It wasn't until many years later, when Kuaibo went out of business and reputable platforms were scared by lawsuits, that they began to restrain themselves.
After all, if everyone stopped buying copyrights and resorted to piracy, then investors wouldn't be able to sell copyrights, wouldn't recoup their investments, wouldn't make money, and no one would continue to invest in and produce high-quality TV series and films!
Then there would be nothing to watch.
Piracy was tantamount to killing the goose that lays the golden eggs, seemingly offering momentary gratification, but actually affecting the creation of high-quality works and causing damage to the entire industry.
This was also why Wang Yi gave up acquiring PPS and started Xingyi Video from scratch.
Wang Yi remembered that PPS had been sued several times for copyright piracy.
Once PPS was acquired, he would instantly own a video platform and many users, but also immediately acquire a large number of lawsuits...
Wang Yi didn't want to be sued right at the beginning and affect the brand image.
At that time, competitors would seize the opportunity to stir up trouble, and through various operations, cause severe revenue losses for Meiyou, which would truly not be worth it.
It was better to invest his own money to buy copyrights, and then implement eight layers of anti-piracy protection!
Exclusive resources like "Empresses in the Palace" must be protected against piracy, protected to the death!
And among them, H.265 encoding played the biggest role.
In his previous life, H.265 encoding only appeared in 2012, crushing H.264, but it didn't become widespread even seven or eight years later.
It wasn't that H.265 was bad, but that H.265's patent fees were too expensive, much more expensive than H.264.
H.264 patent fees capped at $6.5 million, while H.265 had an uncapped 0.5% royalty rate.
For giants like Facebook, YouTube, and Netflix, paying $100 million a year wouldn't be enough.
So many giants preferred to continue using the outdated H.264 rather than use H.265.
This time, Wang Yi developed H.265 in advance, and it didn't matter whether the West acknowledged it or not.
After all, H.265 could achieve the same clarity while occupying the least storage space and bandwidth, making user viewing smoother and clearer.
The advantages were clearly there; if those international giants wanted to use it, they could only pay Wang Yi patent fees.
If they didn't pay? Then they could only continue to use the outdated H.264.
However, with H.265's advantages being so obvious, giants wouldn't be able to resist and would definitely use it; it was just a matter of time.
And Wang Yi had already thought it through; he wouldn't demand exorbitant patent fees like the H.265 Alliance in his previous life.
Instead, Wang Yi would adopt a discounted fee structure.
For example, the price of H.265 would still be an uncapped 0.5%.
But Wang Yi would establish an H.265 alliance, and any member joining the alliance could enjoy a 40% discount, or a cap of $50 million per year!
Compared to the 0.5% rate, a 40% discount meant only 0.3%, which most small businesses would find cost-effective.
Their scale was small, and so were their fees.
And the $50 million capped price, even giants like Facebook, YouTube, and Netflix could accept.
Even though it was still more than seven times higher than H.264's $6.5 million cap, but considering H.265's advantages, which could reduce other costs, they would still be willing to use it.
After all, in his previous life, it was $100 million per company, and they would have to compromise after a few years anyway.
However, to collect H.265 patent fees sooner and promote H.265 faster, Wang Yi was still willing to lower the rates and concede some profits to attract these giants to join.
As long as giants like Facebook, YouTube, and Netflix all joined the alliance and used H.265, then other video manufacturers would also follow suit and join.
After all, H.265 truly had significant advantages.
Of course, when members of the alliance enjoyed discounted rates, they would also have to label H.265 on their packaged videos to facilitate the promotion of H.265.
The next day, Song Sining woke up very early.
After a simple breakfast, she returned to the press conference venue to conduct the final rehearsal preparations.
Around nine o'clock, numerous media reporters entered one after another.
Xingyi Technology's staff greeted them one by one.
This press conference didn't feature too many new products, and Wang Yi hadn't originally planned to hold it.
However, Meiyou down jackets were a brand new business just starting out; if a press conference wasn't held, the buzz wouldn't be enough, and sales wouldn't be good.
By mid-November, Meiyou dresses and autumn wear had all seen a severe drop in sales volume.
Even though more and more stores were opening, revenue was continuously declining.
With Meiyou (Zhenyou) apparel, "Defend the Pomelo," and Meiyou (Zhenyou) cosmetics, Meiyou Group's current daily revenue was around 300 million (RMB).
But the daily revenue from the apparel business was only 230 million, of which 100 million was contributed by the bare leg artifact!
Other apparel businesses, combined domestically and internationally, had a daily revenue of only 130 million, with daily profits falling to 70-80 million.
One could only say that this winter was too cold, and the apparel industry was too bleak.
Fortunately, the popular bare leg artifact was supporting it; otherwise, the consequences would be unimaginable.
But a single tree cannot stand alone, and relying solely on the bare leg artifact wouldn't work.
To maintain revenue and profit, Wang Yi also had to vigorously promote down jackets, snatching market share from Bosideng!
After all, two down jacket factories had been acquired, one for mid-to-low end products and one for high-end products.
Products were also mass-produced, and much stock was prepared, just waiting for big sales in November, December, January, and February.
The golden period for hot sales of down jackets was only these few months a year.
By March next year, when spring arrived and flowers bloomed, it would be time to promote the "pure desire" style!
To sell more down jackets, Wang Yi had Ye Xiaohe and Liu Shishi reshoot endorsement advertisements, and then planned to sponsor TV series for extensive promotion.
There was no other way; down jackets still had some technical content, and a new brand wouldn't work well without advertising.
At ten o'clock, the press conference officially began.
The lights came on, and Song Sining walked onto the stage:
"Hello everyone, I am Song Sining, CEO of Meiyou Technology, and welcome everyone to the Meiyou and Zhenyou New Product Launch!"
Thunderous applause erupted.
Today's Song Sining wore a dress on her upper body, but bare leg artifacts on her lower body.
Her long, straight legs, under the lights, were dazzling.
Making Wang Yi sigh with emotion:
"This is the true 'Big Leg Song'!"
That's right, Song Sining was 172cm tall, and her legs were over a meter long.
The key was her amazing waist-to-hip ratio and excellent body proportions.
Causing Yu Wanwan, next to Wang Yi, to stare wide-eyed and mutter to herself:
"President Song's long legs are really beautiful, even I, a woman, am tempted."
Wang Yi was speechless: "..."
Indeed, not only do boys like to look at beautiful women, but women also like to look.
"The first category we are launching today is apparel! To be precise, down jackets!"
"Sisters, traditional down jackets have three key indicators: fill weight, down content, and material!"
"Fill weight refers to the total weight of down filled in the down jacket."
"The higher the fill weight, the thicker the down jacket."
"Down content refers to the percentage of down; the higher the down content, the relatively better the down jacket's thermal performance."
"These two indicators must be considered together to determine whether a down jacket is truly warm or not."
"For example, some sellers label 150g, which looks very thick, but the down content is only 60%, not even as warm as a lightweight model."
"Some sellers have down content below 50%; these can't even be called down jackets, but rather padded jackets."
"If a padded jacket is sold as a down jacket, then it's unethical."
"But our Meiyou down jackets are different; they are genuine and high-quality, with 90% down content across the entire range, world-class!"
"If any single item has a down content below 90%, we will offer ten times the compensation!"
"Whoosh!"
Thunderous applause erupted at the scene, and the bullet comments in the live stream became lively:
"Sisters, who understands? I've bought down jackets for so many years and only now do I know that just looking at grams isn't enough; you also have to look at the down content!"
"Exactly! Especially with online shopping, it looks thick but it's not warm at all when you buy it back. Turns out the down content is too low."
"I've been ripped off before; sellers have deep tricks. A down jacket bought for 700 yuan wasn't as warm as one bought for 300 yuan last year."
"Learned something new; not only do you have to look at the fill weight, but also the down content."
"By the way, how would we laymen understand fill weight or down content? Meiyou is truly conscientious, directly offering 90% down content across the entire range."
"Right! Meiyou down jackets are 90% down. When buying, you just need to look at the style and lightness."
"Meiyou is truly genuine; that's why they dare to explain in such detail."
"For this reason alone, buying Meiyou down jackets is definitely the right choice."
...
Song Sining continued:
"As for material, goose down is the best, followed by white duck down and grey duck down."
"Our Meiyou down jackets, in terms of down content, fill weight, and material—these three traditional dimensions—all achieve first-class quality and are guaranteed to be genuine and high-quality."
"However, these three dimensions are just the basics. There's still the most important point!"
At this point, Song Sining paused:
"Everyone, guess what it is?"
The scene became noisy for a moment, with various guesses.
"The main dimensions of down jackets are just these three."
"What else? Is Meiyou creating a new concept on its own?"
"Surely not?"
"Could it be design?"
"Exactly!"
Song Sining said with a smile:
"The most important thing is whether the design is fashionable and whether it fits well when worn. Those ugly down jackets that make you want to cry, let whoever wants to buy them, buy them; we won't buy them!"
"They must look good, have novel designs, and even if it's a down jacket, it must still flatter the figure!"
Upon hearing this, everyone was shocked and full of curiosity.
Song Sining smiled slightly:
"I know what everyone is thinking right now."
As she finished speaking, Song Sining waved her hand, and some bullet comments appeared on the screen behind her:
"Down jackets can be good-looking?"
"Aren't all down jackets equally ugly?"
"No, down jackets are ugly in different ways!"
"Shocking, down jackets have designs? And they can be fashionable?"
...
Everyone couldn't help but laugh; these were everyone's true thoughts.
Song Sining smiled slightly:
"Down jackets, of course, have design, of course they should look good, and of course they should flatter the figure! It's just that it's relatively difficult."
"But we Meiyou, as an enterprise that values both design and quality, naturally must come up with groundbreaking designs to redefine down jackets!"
"Please take a look, everyone!"
As she finished speaking, a spotlight shone down, and a model wearing a Meiyou down jacket stood on the stage.
"This is one of our medium-thick short down jackets, featuring a purple and white color-block design, fashionable and elegant."
"Made with 90% white duck down content and a 150g fill weight, it wears like a jacket, warm and flattering to the figure."
"Paired with jeans, you'll instantly look ten years younger, returning to your student days!"
"Only 799!"
The bullet comments became lively:
"Wow! Such a good-looking down jacket, 90% down, 150g fill weight, only 799, what a bargain!"
"I think it's a bit expensive, but it's so good-looking!"
"This color-block design definitely makes you look younger, buying it!"
"Indeed, Meiyou understands design; with this appearance alone, it can sell like hotcakes!"
"799, buy a winter of fashion!"
...
Song Sining continued:
"Of course, everyone doesn't need to worry about wearing the same outfit as others; this series also has many other color combinations and styles for everyone to choose from."
"Similarly, we have divided it into different types to meet the needs of different users."
"For consumers in the southernmost regions, where winter temperatures are high, a thin model with less than 100g fill weight will suffice."
"For consumers in the south, a thick model with 150g fill weight can be chosen."
"For northern consumers, we recommend buying an extra-thick model with over 200g fill weight!"
"For extremely cold regions, we recommend buying an ultra-thick model with over 300g fill weight."
"Grey duck down, white duck down, goose down, various materials, thin models, thick models, extra-thick models, ultra-thick models, short styles, long styles... all kinds of down jackets are available, priced from 399 to 999; everyone can choose according to their needs."
"Currently, they have been simultaneously launched on the Meiyou Mall, Meiyou flagship stores, specialty stores; welcome everyone to purchase."
As she finished speaking, groups of models walked onto the catwalk, displaying the products one by one.
Similarly, product codes were affixed to their bodies.
If consumers liked a particular one, they could simply search for it and place an order.
As Song Sining said, Meiyou down jackets all have 90% down content; consumers only needed to choose the style, and then, based on local temperatures, determine the thickness, and that would be all.
Greatly reducing the cost of trial and error and the purchasing threshold.
All of a sudden, Meiyou down jacket sales began to skyrocket.
A full twenty styles of Meiyou down jackets were all displayed.
Song Sining then continued:
"Besides Meiyou down jackets, there are also the more high-end Zhenyou down jackets!"
"Zhenyou down jackets all use high-quality goose down, and have a 95% down content!"
The Meiyou series also had goose down, but with 90% down content, priced at 700-900.
And the Zhenyou series, for distinction, directly featured 95% goose down across its entire range!
"The style design is even more outstanding and fashionable."
"Besides regular down jackets, we also launched workwear down jackets, black and gold down jackets..."
Song Sining then introduced the Zhenyou down jackets, one by one.
The style design was more elegant and fashionable than Meiyou.
Of course, the price was also higher; the cheapest starting at 1099, and the most expensive exceeding 2000!
The bullet comments also became interesting:
"That 1499 down jacket, I truly love it; the long style is warm and good, and there's a stylish waist belt, super like!"
"Sister, good taste! I also think that one is good, and at 1499 yuan, it's definitely within reach."
"The 2099 one is even better-looking, I'm afraid my wallet will cry!"
"Seeing the design, wow, I regret buying the Meiyou down jacket. Seeing the price, hmm, Meiyou is still better."
"The young lady upstairs spoke the truth; I have the exact same thought."
"My budget is only 799, but I want to buy 95% goose down!"
"I also want to splurge; Zhenyou is clearly more high-end, I won't be able to sleep if I don't buy it."
"I've already ordered the 1999 one; I'll get my boyfriend to reimburse me later."
"Heard another guy's heart breaking..."
...
"Zhenyou down jackets are also fully launched on the Meiyou Mall, Meiyou International Mall, as well as offline Zhenyou flagship stores, Zhenyou specialty stores, etc. Welcome everyone to purchase!"
All of a sudden, Zhenyou's sales also began to surge.
For ordinary clothes costing one or two thousand each, many people would be reluctant.
But down jackets are inherently expensive, and one or two thousand is worth it.
After all, down jackets are a necessity and indispensable in winter.
Boys usually buy one down jacket a year, while girls often buy two or three a year!
"New clothes for the New Year, but isn't just a down jacket a bit too monotonous?"
Song Sining changed the subject:
"Next, we're bringing you our second major new product—fur coats!"
"Mink fur is known as 'soft gold.' Our mink fur uses imported raw materials, with strict quality control and preferential selection."
Song Sining introduced each one:
"As you can see, the fur needles on our mink coats are neat, the undercoat is dense, and the material is first-class."
"The cut is excellent, making you look slim and not bulky when worn, and less likely to clash with others' outfits. It feels very comfortable to the touch, not only providing excellent warmth but also showcasing elegant taste!"
"It can make you the most beautiful scenery this winter!"
"Furthermore, Meiyou will provide comprehensive after-sales service, so everyone doesn't need to worry at all."
Now, the bullet comments became lively again:
"Fur coats too, Meiyou is amazing!"
"For this kind of item, you have to buy a big brand; lesser brands are unreliable, Meiyou is fine."
"Meiyou mink coats at 4999, 6999, 8999 are reasonably priced, and the styles are good too."
"Zhenyou fur coats are clearly better, both in material and style, but the prices of 12999, 15999, 19999 are a bit much!"
"Who cares? If I buy other fur coats, others won't know the price; I'll just buy the Zhenyou 19999!"
"That's right, I'll buy it when I get paid!"
"Who wears a down jacket if they have the means? Must get a mink!"
"To avoid wearing the same outfit, I also have to buy a mink."
"This is a high-end game; I'll just buy the 6999 one for its cost-effectiveness."
"The 4999 one is fine for me, a young person's first mink!"
"For Meiyou's brand, this mink must be bought!"
"I already had the idea; now it's even better, I can't not buy it."
"Isn't it just 19999? As long as it's a product from my male idol's company, I must buy it!"
...
All of a sudden, the sales of mink coats also began to increase.
However, the growth rate was much, much slower.
This kind of item was never meant to be a high-volume product.
Wang Yi launched it, intending to sell slowly.
After all, the profit was truly high.
Not much stock was prepared; the first batch of six styles totaled 20,000 pieces in stock.
Half were put online, half offline, to be sold slowly.
As for some people saying fur coats are cruel, requiring the killing of minks and skinning them...
Wang Yi could only say, those people had better not eat meat.
Whether it's pork, lamb, beef, chicken, don't eat any of it.
These meats also come from slaughtered animals, also involve taking lives, and are also cruel, so they should just be vegetarians.
No, wait, plants also have lives; it's best not to eat vegetables either; they should just be immortals and eat air...
Towards those vegetarians, Wang Yi was quite speechless.
What's more, these minks are raised by professional breeding institutions, specifically for breeding; to put it plainly, just like pig farms.
Then, once grown, their lives are ended through methods like electrocution or euthanasia, and then the mink fur is harvested...
The press conference continued:
"Today, in addition to down jackets and fur coats, we also brought you the brand new Meiyou 4.0 version upgrade, officially launching the Meiyou Novels section!"
"Everyone has already noticed recently that Meiyou 4.0 began its internal testing at the end of last month, launching Meiyou Novels. Sisters who love web novels have already begun to experience it."
Song Sining said with a smile:
"Actually, two months ago, Meiyou Novels department was already established, and then vigorously recruited writers and editors, and acquired many copyrights."
"Therefore, on Meiyou Novels, there are many well-known popular works, such as 'Nirvana in Fire,' 'Red Sorghum,' 'The Eternal Love,' 'Empresses in the Palace,' etc."
"These works can all be watched on Meiyou Novels."
"In addition, there are also many high-quality new books, such as 'Mo Dao Zu Shi,' which in less than a month since its release, has surpassed 500,000 favorites, average subscriptions over 70,000, and rave reviews."
As Song Sining spoke, various comments appeared on the large screen behind her.
Yu Wanwan was excited like a child:
"Chairman, my novel, look! Mine! Hehe."
Wang Yi looked up and saw the comments section below:
"The writing is very good, it's just that updates are too slow, can the author keep up?"
"What's 4,000 words a day good for? Strongly demand more updates!"
"4,000 words daily? If it continues like this, I'll send you razor blades!"
"Sister, can you update faster, please? My fanfiction is faster than your original work."
"The author should be locked up, with an AK pointed at her, to make her write non-stop for 24 hours!"
...
"Hahaha."
Wang Yi laughed, and everyone at the scene laughed.
Even netizens watching the live stream couldn't stop laughing.
Only Yu Wanwan stood with her mouth open, with a pained expression, not knowing what to say.
She thought they were all praising her, but it turned out they were all demanding more updates!
Even violently demanding updates.
Song Sining was also a little speechless:
"Ahem, ahem, these are the latest comments. Actually, for female-oriented novels, 4,000 words a day is quite a lot; it can only be said that You Wanwan's writing is too good, and everyone can't get enough, so they are frantically demanding more updates."
Song Sining waved her hand, and the comment projection turned off.
"Besides 'Mo Dao Zu Shi,' Meiyou Novels also has many popular web novels. Even though it's only been launched for a month, there are already over ten novels with over 10,000 subscriptions, and one with 50,000 subscriptions. There are over a hundred high-quality novels with an average of over 3,000 subscriptions!"
"At the same time, besides web novels, Meiyou Novels will also undertake adaptations of literary IP into film and television."
"Next year, we will launch the 'Mo Dao Zu Shi' comic and animation, as well as the 'Nirvana in Fire' TV series!"
(End of Chapter)