At this point, those beautiful women could no longer hold back and rushed to interview with Meiyou.
In the end, Song Sining selected the best, screened them carefully, and signed twenty beautiful bloggers.
There were aloof queen types, cute moe-mei (adorable girl) types, and gentle young married women types...
Over the past month, Song Sining, according to Wang Yi's plan, arranged for the seeding department to create a persona for each blogger!
There were full-time stay-at-home mothers, small self-employed business owners, and older office workers, all corresponding to different fan bases.
There were one to three bloggers for each type.
They started their accounts together initially, promoted them together, and the subsequent model was "survival of the fittest" (raising venomous insects).
Whoever gained followers quickly received more investment in promotion, while those with slow growth were relegated to the bench.
But even those on the bench could receive a basic salary of 10,000 Yuan, plus a percentage of commission.
This was already very high for those beautiful women who had just started working or were still in school.
After all, the national average salary in 2011 was only around 3,000 Yuan.
Even in the capital, which ranked first, the average salary was only 4,672 Yuan/month. (Data from Baidu Encyclopedia)
Due to the well-established personas, and after over a month of operation, several bloggers had become popular and gained countless followers.
For example, Fang Huimei, a 32-year-old white-collar worker in a third-tier city!
Because she didn't know how to dress or do her makeup, Fang Huimei was repeatedly rejected by blind dates.
Every time she went on a blind date, the man wasn't even interested in treating her to milk tea, let alone dinner; they would just sit in the park, and it would end without a result.
At over thirty, she still hadn't found a partner, making her a classic "leftover woman," scolded by her parents, and under great pressure.
Furthermore, she had a straightforward personality and wasn't good at office politics, so after many years of work, she still hadn't been promoted.
Her monthly salary was 2,000 Yuan, and her life was difficult.
She was also constantly undermined by colleagues and scolded by her boss—a complete punching bag!
Finally, she was framed by a colleague, took the blame for a major mistake, and was mercilessly laid off by her boss...
After being laid off, Fang Huimei felt her life was over, not knowing what to do, until she accidentally discovered Meiyou.
She began posting constantly on Meiyou, recounting her tragic experiences.
She recounted the process of being repeatedly rejected on recent blind dates because of her age + unemployment + lack of fashion sense!
Initially, there wasn't much response.
Later, she posted her photo, and the post gradually became popular, earning sympathy from a multitude of fans.
Subsequently, some 'enthusiastic fans' bluntly stated that Fang Huimei had a good figure and a decent foundation; she just didn't know how to dress, and her clothes were too tacky.
They suggested that next time she went on a blind date, she should try the Meiyou "Pure Desire Style"!
Fang Huimei was receptive to the advice and resolutely gritted her teeth, spending a considerable amount of money to buy a 599 Pure Desire Style dress from Meiyou!
Two days later, she wore the Pure Desire Style dress on a blind date and updated her post in real-time, attracting widespread attention.
The result was that this time, the man was completely fixated and proactive in every way.
He not only treated her to milk tea but also invited her to dinner.
He was very proactive throughout the meal, and even walked her home afterward...
But Fang Huimei didn't feel much for the man and politely declined.
She then posted a picture of herself that day.
In the Meiyou Pure Desire Style dress, Fang Huimei was no longer the tacky, ugly, big clutz, but a dazzling and charming beauty!
Seeing this transformation, numerous netizens were shocked and followed Fang Huimei, feeling that the next person to undergo a transformation would be themselves.
And this post, with Meiyou's operation, also became completely viral, sensationalizing the entire social platform.
Since then, Fang Huimei achieved a gorgeous transformation, gaining hundreds of thousands of followers.
Subsequently, Fang Huimei would update some blind date posts, but she no longer treated blind dates as a necessity, believing that women should rely on themselves.
Thus, the ugly duckling completely transformed into a white swan.
The young white-collar "punching bag" who was despised by blind dates also successfully counterattacked to become a glamorous, independent woman and a major blogger with hundreds of thousands of fans!
The current Fang Huimei gains many followers every day, and every time she posts, many people pay attention.
This month, she has been either posting about blind dates to attract followers or showing off her Pure Desire Style summer clothes, leading many fans to purchase them.
Next, Fang Huimei will switch to Pure Desire Style autumn clothes, as required by the seeding department, and start posting daily recommendations for autumn outfits, enticing fans to purchase.
She will also earn a large amount of commission from this!
It is worth mentioning that Fang Huimei is just one of the successful bloggers incubated by the seeding department; there are several other such bloggers.
They have different personas, different backgrounds, different followers, and different target audiences.
With them constantly seeding and recommending full outfit sets, the sales of Meiyou's autumn clothes are secured.
Of course, the Meiyou seeding department will create more bloggers later on.
For example, a self-employed small business owner who was cheated on by her ex-boyfriend became cool and sassy, living for herself in a set of Meiyou Pure Desire Style autumn clothes, attracting a man from a sea turtle investment bank with an annual salary of a million to pursue her relentlessly...
Although these personas were fabricated by Wang Yi, girls believe them, and people follow them.
People buy the outfits and clothing they recommend!
That is enough.
Whether the Pure Desire Style autumn clothes can continue to be popular depends on the seeding and recommendations of these bloggers.
The subsequent Meiyou cosmetics will also rely on their recommendations.
Wang Yi, who started building personas and influencers in 2011, was certainly ahead of his time.
Once these bloggers become famous outside the platform, it won't be a problem for Wang Yi to use them later to attract male users, promote Defend the Pomelo, and promote Xingyi mobile phones.
"Raise an army for a thousand days, use them at a critical moment."
After over a month of operation, it was time to utilize these seeding bloggers.
Wang Yi also decided to promote full outfit seeding in the upcoming magazines!
This way, an entire outfit could be sold together, increasing profits!
On September 20th, Ye Xiaoge arrived at Xingyi Industrial Park early in the morning.
The fully prepared Meiyou Celebrity Division immediately cooperated with Ye Xiaoge to shoot various new product advertisements.
Some were indoors, while others went to other scenic spots in the Imperial Capital for outdoor location shooting.
Wang Yi, meanwhile, went to Beihang for his regular classes.
However, the calm before the storm was palpable.
Meiyou's momentum was too strong, making too much money, and it encroached upon the interests of too many competitors.
After all, the fashion industry cake is only so big.
When the Meiyou Pure Desire Style dress emerged, taking a large bite out of the market, other giants couldn't stand it.
Thus, at noon, an article rushed to the top of the trending topics list:
[The Success of Pure Desire Style is Irreplicable; Meiyou is Destined to be a Flash in the Pan!]
In the article, the author showed profound writing skills, rambling on for two thousand words.
The general meaning:
First, Meiyou's success was just an accident, entirely relying on the Pure Desire Style dress.
Second, as autumn approaches and temperatures drop, the demand for the dress market will sharply decrease, and the sales of Meiyou's Pure Desire Style dress will drop significantly.
Third, it's already late September, and Meiyou still hasn't released autumn clothes, indicating that Meiyou knows it cannot replicate the success of the Pure Desire Style summer clothes and has completely given up.
Fourth, behind the blind expansion is disorganization and disorder; Meiyou will soon face a wave of store closures in the autumn and winter seasons.
Fifth, October is the turning point for Meiyou from prosperity to decline, and November is the point of Meiyou's bankruptcy.
Sixth, the cold winter is approaching, and Meiyou won't survive.
Franchisees are advised to think twice, and agents are advised to find a fallback plan!
This trending topic instantly caused an uproar.
So much so that many Meiyou fans actually believed it.
"Is someone finally making trouble?"
Wang Yi clicked on the comments section with a smile:
"I didn't even notice until they mentioned it; Meiyou only has summer clothes and no autumn clothes!"
"What's the big deal? Meiyou is just a small brand that got lucky with the Pure Desire Style. Did you really think it was some big brand?"
"Sigh, it's a pity. I thought a domestic brand could emerge to take the lead. But unexpectedly..."
"Meiyou is destined to be like an ephemeral flower, the most brilliant yet the shortest-lived. Perhaps Meiyou is destined to be the fastest brand to go bankrupt. When buying clothes, you still have to buy big brands."
"Stop the nonsense. What if Meiyou also releases some impressive autumn clothes?"
"Heh, if Meiyou could release them, they would have done so already. The success of the Pure Desire Style summer dress is not replicable."
"With Meiyou fans like us around, Meiyou won't go bankrupt."
"Exactly, with Ye Xiaoge, the endorser, being so popular, why would it go bankrupt?"
"And Boss Wang, the 'Nation's Husband', how could Meiyou possibly go bankrupt? Are you not awake? You think our eight million fans are nothing?"
"He's not just not awake; he's stupid, or maybe his loyalty is skewed. This trending topic must have been written by a competitor!"
"I knew it! They can't beat Meiyou, so they come here to act like a clown! Hahaha, I wonder whose dog this is."
"That's easy. Just look up the blogger: Fashion Critic Cong Jin'an. He pretends to be a big shot in the fashion world, but he's actually just a clown, a dog kept by capitalists. As long as he's paid, he'll bite whoever they tell him to, and he'll lick whoever they tell him to."
"So it's Cong Jin'an! That's not surprising. This guy is ZARA's dog; he constantly praises ZARA and criticizes domestic products. Now ZARA is probably desperate because Meiyou impacted their summer clothes sales! Hahaha."
"It must be. I wonder how much Master Cong earned for this article slandering Meiyou. I want to earn that too!"
"With this level, at least 100,000 Yuan!"
"100,000? Are you looking down on ZARA too much? At least 200,000!"
"But seriously, although Cong Jin'an is slandering Meiyou, he has a point. In autumn and winter, dresses won't sell well. I really don't know what Meiyou should do next."
"This is indeed a problem. I really like Meiyou's Pure Desire Style. I hope they can keep it up."
...
Wang Yi smiled watching these comments.
Meiyou hadn't even made a move, and the public opinion had already shifted, even reversed.
The opposing party probably never expected this.
There was no helping it; Meiyou was not a small brand; on the contrary, it had many loyal fans.
In addition, the endorser, Ye Xiaoge, was now incredibly popular, and her fan growth was fast and numerous, not to be trifled with.
Wang Yi was also marketed by Song Sining as the 'Nation's Husband,' with eight million followers on Weibo!
As a reborn person, Wang Yi was well aware of how fierce the combat power of these fans was.
And it seemed that these few years were precisely the peak period of fan culture.
"Could it be that Cong Jin'an has been attacked by my and Xiao Ge's fans?"
Wang Yi chuckled, not paying attention to the matter.
Cong Jin'an's slander of Meiyou trending was also a good thing.
It would serve as a prelude for Meiyou to launch its autumn collection.
"Thanks to the old geezer for the trending topic!"
Worrying about something often leads to its occurrence.
Some posts appeared on the Meiyou forum:
"Cong Jin'an, right? Sisters, this old geezer took money to slander our husband! Charge! Curse him to death!"
"Yes, charge! Curse him to death!"
"Better dig out all his dirt!"
"ZARA is the financial backer, right? Paying people to slander Meiyou? Let's boycott them together!"
"I just bought ZARA's new autumn clothes. I'm going to return them now."
"Me too!"
"Spread the word, let's return our purchases and boycott them together. And leave a negative review while we're at it!"
...
Wang Yi and Song Sining hadn't paid attention to the matter, but Meiyou's fans were already in action, launching an attack.
When subordinates noticed the matter and reported it to Song Sining, she was stunned:
"We already have so many fans? We are already this powerful? We can launch a strong counterattack?"
Meiyou's development was so fast that Song Sining hadn't realized that, invisibly, Meiyou had already become a major brand!
Subsequently, Song Sining sent a message to Wang Yi.
Wang Yi was also momentarily speechless:
"What? That guy who slandered us was cyber-bullied by our fans?"
Wang Yi quickly opened Cong Jin'an's Weibo, his expression becoming highly dramatic.
Cong Jin'an had already been cursed into self-isolation, even closing the comments section!
Presumably, the old geezer was in a very bad situation right now.
In fact, Cong Jin'an was very depressed.
He had simply done what he usually did: taken money from a financial backer to slander a competitor.
It was a familiar operation with no consequences.
Even the brands he slandered could only suffer in silence and couldn't do anything to him.
But unexpectedly, this time slandering Meiyou, he hit a roadblock.
Soon after it became a trending topic, he was singled out by the opponent's fans and cyber-bullied!
His private messages were full of insults, and the comments section was also full of curses.
The language was so abusive that he couldn't keep up with deleting them.
In desperation, Cong Jin'an could only close the comments section.
But even so, it didn't mean much.
As soon as he closed his Weibo, the forum he managed was also attacked...
Other social platforms were also attacked...
And many curious netizens were watching the drama, adding to his misfortune.
As a result, the entire internet knew that Cong Jin'an had taken money to slander Meiyou, making him notorious.
Previously, as a fashion critic, he had some fans and a certain amount of influence.
Coupled with his excellent writing and sharp rhetoric, the financial backers were willing to spend money to have him write advertorials to promote themselves and black articles to slander competitors.
Cong Jin'an had consequently made a fortune, living a very comfortable life.
But now, his reputation was completely ruined!
His loyal fans realized his nature and unfollowed him one after another.
The remaining fans who hadn't unfollowed him were also constantly cursing him.
His career path in the industry was over.
"Sigh, who would have thought that slandering a small domestic brand would cut off my source of income!"
"These Meiyou fans are too crazy, too many of them, they must be insane!"
"Too crazy, how can they do this! It's an offense to scholarship!"
Cong Jin'an cursed angrily, but he was helpless.
As for suing?
He wouldn't dare.
After all, he was the one who took money to slander Meiyou first, and he was afraid that Meiyou would sue him!
Subsequently, Wang Yi went to ZARA's official Weibo and found that ZARA was also being attacked...
Their online store had accumulated many negative reviews...
The fan's combat power was too terrifying...
Wang Yi's expression was complex.
In his previous life, he had only seen fans fighting everywhere online.
In this life, he actually experienced it, and he was on the side of the counterattack, achieving a great victory...
For a moment, Wang Yi didn't know what to say.
Then, Wang Yi had Song Sining send a letter to Meiyou's family:
"Dear Meiyou fans, hello everyone. Thank you for maintaining and supporting Meiyou. Thank you.
Meiyou was subjected to competitors spending money to write black articles and buy trending topics to slander us. We express our deep regret and strong condemnation regarding this.
The reason for their actions is simply that they are afraid of Meiyou; we have beaten them into fear.
They are not our match in fair competition and can only resort to such dirty tricks.
But we appeal to our family members not to be impulsive. It's not worth getting angry over other people's mistakes. They are not worthy!
As for the issues raised in the black article, they are baseless!
Please rest assured, Meiyou, which launched the Pure Desire Style summer clothes and dominated the entire summer, can naturally launch the Pure Desire Style autumn clothes and rule the entire autumn!
Meiyou's Autumn New Product Online Launch will be tomorrow at 9:00 AM. We look forward to seeing you there!
One more thing,
Meiyou's two hundred stores will open simultaneously tomorrow!
The Pure Desire Style autumn clothes will be launched synchronously. Everyone is welcome to come and shop!"
This announcement instantly caused a sensation across the internet:
"What? There are Pure Desire Style autumn clothes, and they're launching tomorrow!"
"Awesome, my Pomelo (Meiyou)!"
"Hahaha, ZARA is dumbfounded! What they feared has come true!"
"Yes, they just said Meiyou only had summer clothes and no autumn clothes. Here you go, they have autumn clothes, launching tomorrow!"
"Cong Jin'an is panicking too! He just said Meiyou wouldn't survive the autumn, and they're immediately opening two hundred more stores! Hahaha!"
"The slap in the face is so direct, so satisfying! Cong Jin'an and the financial backer behind him must be stunned by Meiyou."
"Cong Jin'an and ZARA were first attacked by Meiyou's fans and then immediately slapped in the face by Meiyou. They are truly miserable!"
"They deserve it, hahaha!"
"Meiyou Pure Desire Style autumn clothes! I'm really looking forward to it!"
"By the way, will the Pure Desire Style autumn clothes be as stunning as the summer clothes?"
"It shouldn't be a problem. After all, what Meiyou produces must be high quality."
"Besides, even if it's not stunning, it's still better looking than ZARA and them."
"Right! ZARA and all those can go to hell. Meiyou is our true love!"
"Hurry to the Meiyou APP; the list of two hundred stores is out! They are all in the North!"
"The specialty stores and authorized stores in the North have not been open; it turns out they were all waiting for the Pure Desire Style autumn clothes!"
"Yes, it gets cold early in the North; you need to buy autumn clothes in late September. Meiyou launching the Pure Desire Style autumn clothes in the North first is reasonable."
"There is a specialty store near my house. I'm going to buy it at the store tomorrow!"
"My house is far away. I'll go in the evening."
"I'm busy; I'll wait on the Meiyou mall and order online."
...
This open letter instantly rushed to the top three of the trending topics list, quickly claiming the number one spot.
And the article slandering Meiyou was still hanging on the trending topics list.
Comparing the two posts created maximum effect!
Netizens across the entire network saw the joke, both looking forward to Meiyou's Pure Desire Style autumn clothes and mocking ZARA and Cong Jin'an for being publicly shamed.
Because Meiyou's confidentiality work was very thorough, ZARA and Cong Jin'an never expected that Meiyou actually had autumn clothes, and they were all ready to launch tomorrow!
The result was amusing: they walked right into a trap!
The public shaming was utterly resounding.
Cong Jin'an became a public enemy, scorned by everyone.
Forget about continuing to be a so-called fashion critic and earning money by writing advertorials and black articles.
He was probably directly nailed to the pillar of shame, constantly being pulled out and whipped!
His fans were all gone, and he didn't even dare to open the comments section due to the insults.
It can be said that Cong Jin'an's account was ruined, and his future was ruined!
There might even be a lawyer's letter waiting for him...
(End of Chapter)