"Hi, dear audience, good evening everyone. I'm your old friend, Winston!"
The "i am a celebrity" interview program is one of UPN Network's flagship shows. After acquiring and integrating the WB Television Network, the program moved to the WB Television Network as a whole; after all, it's a broadcast network with many natural advantages.
Winston, a wise and humorous chubby white man, is one of the pillars of the Golden Dawn Television Group.
Kyle had also appeared on the "i am a celebrity" program before.
"Audience in front of the TV and in the studio, many of you have probably seen a DV recording called 'the blair witch project' in theaters recently," Winston said.
As soon as he spoke, many people nodded.
There was no helping it; "the blair witch project" has been too popular lately!
Hollywood has many high-grossing films every year, but not every film can easily achieve a North America box office of over 100 million.
"Everyone, today we will reveal the secrets behind 'the blair witch project', the DV recording that's taken all of America by storm!" Winston emphasized.
Reveal?
Immediately, many people present showed interested looks.
Of course, many people also found it strange.
"Isn't 'i am a celebrity' a talk show? Why has it changed to a reveal show?" a young woman wondered.
"I find it strange too," a woman next to her echoed.
Winston said loudly: "Next, let us welcome Daniel Myrick and Eduardo Sanchez to the stage~"
Though the hundreds of audience members were a bit confused, they still applauded.
Amidst the warm applause, 37-year-old Daniel Myrick and 31-year-old Eduardo Sanchez stepped onto the stage.
The host, Winston, shook hands with each of them.
At Winston's gesture, the two sat down on the stage.
Winston looked at the audience,
and said: "Everyone must be wondering, who are these two? What reason or qualification do they have to be on 'i am a celebrity'? Well, next, I'm going to tell you that these two have an inseparable relationship with the DV recording 'the blair witch project'."
He paused, then added: "Or rather, without Daniel and Eduardo, there would be no 'the blair witch project' DV recording."
Whoosh~~~
A stone stirred a thousand waves!
As soon as he finished speaking, the audience burst into an uproar.
"Daniel and Eduardo are the directors of the DV recording 'the blair witch project'!" Winston dropped a bombshell.
Instantly, the entire audience focused their gaze on Daniel and Eduardo.
At the same time, even Kevin Feige, behind the scenes of the "i am a celebrity" program, was staring intently at the stage.
"As long as they admit it, they're definitely going to be the scapegoats," Kevin Feige thought to himself.
"That's right!"
Daniel Myrick said loudly: "The DV film 'the blair witch project' was indeed co-directed by me and my good partner, Eduardo."
Eduardo also nodded heavily.
For a moment, the entire scene fell into an eerie silence.
"the blair witch project" was actually a movie?!
A movie filmed by people, not some classified file or true case.
Many people were dazed.
Especially those who spent money to see "the blair witch project" in theaters; their feelings at this moment were quite complex, even a bit angry.
"In other words, I was tricked?" a blonde teenager murmured.
Although many people in the audience were angry, the host, Winston, did a great job controlling the scene, suppressing all the noisy voices.
Over the next period, Winston asked a series of questions about "the blair witch project".
Directors Daniel and Eduardo vividly told the story behind the movie... "It's not a true case, it's just a movie!"
"Everything came from our genius ideas!"
"Don't you think such a plan is great?"
"As everyone knows, it takes a large amount of money for a movie to go from screenwriting to pitching, filming, and finally to release. But look at 'the blair witch project'; its production cost was only 60,000 dollars!"
"We had no huge budget, no stars, no advanced special effects. At the beginning of the DV revolution, we successfully told everyone how a film without a high budget could be made!"
...In fact, "the blair witch project" was by no means entirely a deception.
Its success indeed inspired many young directors later on; as long as you have an idea and a meager DV camera, you can make a movie!
Everyone can be a director and film what they love!
The term "Mockumentary" also successfully appeared before everyone.
The Mockumentary genre pioneered by "the blair witch project" successfully set off a trend worldwide. Movies like the "Paranormal Activity" and "[REC]" series, and "district 9", were all influenced by it...
Golden Dawn Entertainment Group.
Kyle finished watching this episode of "i am a celebrity" special on "the blair witch project".
"Boss, the two directors, Daniel, did an excellent job," Alexander laughed.
"Indeed."
Kyle nodded and said: "Notify Old Bill to have the internet water army work harder. At least before this episode of 'i am a celebrity' airs, the reputation of 'the blair witch project' on the internet shouldn't collapse too early."
"Yes, boss," Alexander replied.
Kyle and the others' plan was very simple: maintain the hype and earn more box office revenue before the film's reputation collapsed on a large scale.
If the reputation really couldn't be held back, it was fine.
Air this episode of "i am a celebrity" immediately, and the audience's anger at being tricked would be entirely transferred to the directors.
Well, Page Pictures would still be the innocent Page Pictures!
Is Kyle cruel and black-hearted?
Undeniably, a little bit.
Successfully transferring the audience's anger while quietly making money himself.
The deceptive, viral marketing scheme undoubtedly overextended the two directors' character and credit; it was an act of killing the goose that lays the golden eggs.
Look, is this something a human does?
However, for Daniel and Eduardo, it wasn't all bad.
They had benefits too!
They became famous!
Very famous!
"the blair witch project", made with a 60,000-dollar budget, achieved over 100 million dollars in North America box office revenue. Such a high profit ratio can be called appalling. For this point alone, the two of them are bound to leave their names in film history. Moreover, they will surely become the object of pursuit for many Hollywood companies.
Hollywood chases winners, asking only for results, not the process.
In the marketing of "the blair witch project", Page Pictures successfully shifted the blame and made a profit; while Daniel and his partner were also sought after by Hollywood, successfully entering this vanity fair.
Overall, it was a win-win choice.
Are Daniel and his partner really fools? Are they truly ignorant of Page Pictures' intentions?
No!
They were playing dumb!
Overextending their reputation and credit in exchange for a chance to become famous overnight.
Kyle didn't treat them poorly either, giving each a large red envelope, and the three lead actors also benefited.
Well, the blame-shifting was successful!
Sure enough... when the "the blair witch project" incident was exposed, all of America was in an uproar.
"This was actually just a marketing campaign?!"
A moviegoer looking at the newspaper in his hand exclaimed: "My God! 60,000 dollars can also make a movie with a box office of over 100 million dollars?!"
Countless people were stunned!
However, a significant proportion of moviegoers were furious!
"Am I a big fool?"
"I was actually tricked!"
"A 60,000-dollar movie could actually achieve over 100 million dollars in box office through marketing. What does it have?"