Xishi Company, a top ten snack giant in the country, made a decision on this day to suspend its endorsement contract plans with Hua Yiwu.
Originally, after half a year of investigation, Xishi had decided to sign Hua Yiwu as the full-line spokesperson for Xishi in the Huaxia District, and this decision was very mature, just short of the formal signing.
But recently, Hua Yiwu's scandal was exposed. Although Hua Yiwu's side had already done public relations, it seemed things had calmed down.
Nonetheless, being highly sensitive to the market, Xishi made the decision, after a meeting discussion, to temporarily not continue the contract with Hua Yiwu and wait and see.
According to previous agreements, on this day, Xishi should have been working on endorsement warm-up efforts, but instead, they informed Hua Yiwu of this decision.
