Cherreads

Chapter 457 - Promotion 

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[Los Angeles | Prime Time Special Broadcast]

Just as the post production of [The Dark Knight] was finished, the team had divided into promotions.

For the past three years, LIE Studios and the MDCU had redefined what blockbuster marketing looked like.

They had used viral mystery for [The Matrix], aggressive meta-humor for [Deadpool], and prestigious reverence for [Superman].

But for Batman, the foundational shadow of Earth-1 - Regal Seraphsail deployed a strategy of overwhelming, unavoidable gravity.

The film's marketing deliberately kept its greatest weapon hidden. Darren Hayes's Joker was almost entirely absent from the trailers, appearing only as a chilling laugh echoing through a black screen, a blurred silhouette, and the brief flash of a single playing card.

Meanwhile, Regal's marketing team was working relentlessly behind the scenes, pulling every lever they could to keep Batman at the forefront of public attention.

Following the release of Keanu's Tumbler demonstration video, they launched a series of real-world promotional events, transporting the fully functional Batmobile to carefully selected cities where it prowled major streets and landmarks, drawing enormous crowds wherever it appeared.

Every stunt, every appearance, and every headline was meticulously planned to fuel anticipation.

Still, those were merely supporting pieces of the campaign. Everyone understood the assignment. The entire promotional weight of the $285 million epic rested squarely on the broad, imposing shoulders of the immovable object himself:

Christian Isaac.

Tonight, the marketing tour had reached its zenith.

A primetime, hour-long special interview hosted by veteran journalist David Muir.

In the center sat Muir.

To his left sat Christian Isaac, looking every bit the billionaire vigilante in a bespoke charcoal suit, while to his right was Regal Seraphsail, dressed as always in his simple, unpretentious black henley.

"We are three weeks away from the global premiere." Muir began, addressing the camera before turning to his guests. "And Regal, Christian, thank you for being here."

"Thanks for having us, David." Christian smiled, his deep, resonant voice instantly commanding the quiet room.

"Before we get into anything else, I would like to address the elephant in the room." Muir said, leaning forward, resting his notes on his knee. "Regal, your reputation in Hollywood is quite sound for many reasons, but one of the most prominent is your casting choices.

"You've built billion-dollar blockbusters by casting unknown actors or performers whose careers had stalled, then turning them into global superstars. Robert Downey Jr. Keanu Reeves. Andrew Garfield. Tom Holland. Yet for Bruce Wayne, you did something you've never done before. Instead of discovering the next star, you cast Christian Isaac, arguably the biggest and most bankable movie star on the planet. What made you break that pattern?"

Muir tilted his head. "Why the sudden shift? Why work with a superstar for the first time on this specific project?"

"First off, I don't have a rule against superstars, David," Regal replied. "I have always cast the actor who best embodies the version of the character I have in mind. It doesn't matter whether they're making their debut or they're the biggest star in the industry. That was exactly the approach I took while casting Bruce Wayne."

Regal turned his gaze to Christian. "That's how Christian's name came up. And honestly, as you pointed out, this was the first time I'd worked with someone who already had this level of box-office pull. Looking back, I don't think the experience could've gone any better."

"Before I saw a superstar, I saw someone who had spent years refining himself through discipline, professionalism, and sheer talent. By the time filming wrapped, I wasn't thinking about whether I had hired the biggest movie star in the world. I was thinking that there simply wasn't another Bruce Wayne."

Muir turned to Christian. "That's some incredible praise, Christian."

Christian chuckled. "Trust me, I am saving that clip on my phone. If I ever have a bad day, I'm just going to play it back and remind myself that Regal Seraphsail actually said those words."

The crowd laughed along with him.

Muir grinned before shifting his attention fully to Christian.

"Now that we've heard Regal's perspective, let's hear yours. What was going through your mind when LIE Studios called and told you Regal Seraphsail wanted to meet with you about Batman?"

Christian let out a slow breath, the smile lingering on his face.

"My first reaction? I thought someone was messing with me."

More laughter rippled through the audience.

"I am serious. By that point, Regal had built a reputation for discovering actors nobody expected and turning them into household names. So when I got the call, my first thought was, 'You've got the wrong Christian.'"

Even Regal couldn't suppress a smile.

"But once it sank in that it was real..." Christian continued. "...I was excited, but I was also curious. I didn't want to know how much the film was going to cost or how big the action sequences would be. I wanted to know one thing."

He glanced toward Regal. "'Why me?'"

"And after our first meeting..." Christian smiled. "I walked out thinking, 'Alright... this man's insane.'"

The audience erupted into laughter again. "...In the best possible way."

He leaned back in his chair. "Regal didn't spend our meeting talking about how successful Batman would be. Instead, he talked about Bruce Wayne as a person – his fears, discipline, and contradictions. By the end of that conversation, I no longer felt like I was being offered the role of a superhero."

He smiled. "I was being invited to become a person."

Muir nodded, glancing down at the cue cards in his hands before looking back up.

"Let's move on to another question. Taking this role meant turning down another major project, one that was released just three months ago and went on to become a considerable box office success. As an actor, do you ever look back and wonder, 'What if?'"

The audience immediately understood which film he meant.

Black Ranger.

Pixy Studios' long-awaited revival of the [Power Rangers] franchise and the return of its former poster boy.

Christian had originally been offered the lead, but after 'committing' to Batman, scheduling conflicts made it impossible for him to do both.

Pixy ultimately recast the role, and despite the change, the $220 million production went on to earn roughly $420 million worldwide, comfortably securing its place as a commercial success.

Christian gave a thoughtful smile before answering.

"That's one of the hardest parts of being an actor, David. Sometimes I wish I had another body because there are so many great stories and talented filmmakers I would love to work with. But at the end of the day, you have to make a choice, and once you make it, you commit completely."

He shrugged lightly.

"I know some of my longtime fans were disappointed that I didn't return as the Black Ranger, and I completely understand why. That character means a lot to me too."

He glanced toward Regal before smiling.

"But I don't believe in regretting the roles you don't take. I believe in giving everything you've got to the one you do. So if I have disappointed anyone by passing on Black Ranger, I just hope Batman makes them feel it was worth the wait."

A wave of applause swept through the auditorium, and Muir let it settle before leaning forward with a grin.

"Well... I think millions of your fans certainly hope you're right."

The crowd laughed. "But that answer actually leads into something I've always been curious about."

He turned toward Regal. "Your films are known for demanding an incredible amount from your actors, not just physically, but mentally. Robert Downey Jr. has spoken about it. Andrew Garfield has spoken about it. Keanu Reeves has spoken about it. They all say working with you changed the way they approached acting."

He glanced at Christian. "So... was Batman any different?"

Christian let out an amused laugh. "Oh, it was different."

"How so?"

"I have played wealthy men, confident men, and even characters living double lives before, but Regal made one thing very clear from day one: Bruce Wayne wasn't Batman..."

He paused. "...Batman was Bruce Wayne."

The audience grew noticeably quieter. "That completely flipped the character for me."

Christian leaned forward, his hands loosely clasped together. "Most people think of Bruce Wayne as the mask and Batman as the real person. Regal completely challenged that idea."

He pointed toward Regal. "His first note to me wasn't about fighting, the cape, or even the voice."

Muir raised an eyebrow. "What was it?"

Christian smiled. "He said, 'I don't want you to act rich. I want you to act lonely.'"

A hush fell over the auditorium. "For a few seconds, I honestly didn't know how to respond. I'd spent weeks preparing for the billionaire playboy side of Bruce Wayne. Then Regal comes in and tells me that none of those things matter if the audience can't feel the loneliness underneath."

He chuckled softly. "I went back to my hotel that night and rewrote pages of my character notes."

Muir slowly nodded. "So Batman wasn't the difficult role."

Christian shook his head. "No."

He smiled. "Bruce Wayne was."

David glanced toward the audience before speaking.

"Most people have probably already noticed this from the trailers, posters, and behind-the-scenes material, but this film marks a first for you. For the first time in your career, the director's credit has been given far more prominence than in any of your previous projects."

He continued. "The first half of Batman was directed by Fede Álvarez before you took over the production. Considering how significant his contribution was, many people expected him to be sitting on this stage with you today, joining the promotional tour."

David tilted his head. "So... where is Fede Álvarez?"

Regal let out a long sigh before rubbing the bridge of his nose, an embarrassed smile creeping onto his face.

"...He's sick."

"...?"

A ripple of confused laughter spread through the audience.

"I am serious." Regal said, laughing despite himself. "Just days before one of the biggest moments of his career, our genius director decided to come down with a ridiculously high fever."

The audience burst into laughter. "I know it sounds completely absurd, but that's genuinely what happened. We were already making arrangements for the press tour when I got a call saying he could barely get out of bed."

Regal shook his head with a helpless smile. "I even told him, 'You couldn't have waited two more weeks?'"

More laughter filled the hall. "He apologized about twenty times and tried convincing me he could still make it. I told him the only set he was allowed anywhere near was the one in his bedroom."

The laughter grew even louder. "So, unfortunately, he's watching this interview from home instead of sitting here with us. But once he's recovered, we will make sure he gets the recognition he deserves."

"Speaking of what audiences are actually going to see..." Muir said, steering the conversation toward its finale."We've seen the Tumbler in action, Christian Isaac in the Batsuit, and glimpses of the breathtaking practical action sequences that showcase the sheer scale of the production."

He paused deliberately. "But there's one piece of the puzzle you've gone to extraordinary lengths to keep hidden."

The massive screen behind the stage switched to a single image: a Joker playing card.

The audience immediately erupted into cheers, and Muir smiled before turning back to Regal.

"Darren Hayes."

"The man who's been your line producer for years. Someone with virtually no acting résumé to speak of. Yet you entrusted him with arguably the most anticipated and psychologically demanding villain in modern cinema."

He leaned forward. "The secrecy surrounding his performance has become a phenomenon of its own. The trailers barely feature him, the TV spots reveal almost nothing, and your entire marketing campaign has gone out of its way to avoid showing his face."

Muir smiled knowingly. "At this point, people aren't just excited anymore – they're obsessed."

He spread his hands. "So I will ask the question everyone watching wants answered."

"Why Darren Hayes... and why keep him hidden until the very last moment?" He looked directly at Regal.

Regal smiled to himself.

"For the first question..." he began, glancing briefly toward the audience. "...Because Darren was simply the best Joker."

He nearly said 'one of the best' but caught himself. In this world, there was only one Joker, so the distinction was unnecessary.

A brief silence followed, then scattered applause broke out.

Regal continued before anyone could interrupt.

"I know that's probably the least satisfying answer I could give, but it's the truth. The reason I cast Darren wasn't simply because he was my line producer or because we were friends. Those things certainly played a part, but they were never the deciding factors. The real reason it had to be him was that, after months of auditions and screen tests, he was the only person who made me genuinely uncomfortable."

"Uncomfortable?" Muir raised an eyebrow.

Regal simply nodded, making no attempt to elaborate.

"Anyway..." A faint smile tugged at the corner of his mouth. "If I have done my job properly, then the first time you truly meet the Joker..."

He let the sentence hang for a beat.

"...I hope you're as uncomfortable as humanly possible."

Muir smiled. "I suppose that's all we're getting today."

Regal laughed. "That's all you're getting."

"So no exclusive clip?"

"No."

"No new trailer?"

"No."

Muir sighed theatrically.

"I tried."

The audience burst into laughter as Regal simply shrugged with an unapologetic smile.

Muir let the applause settle before looking between Regal and Christian one last time.

"Well... I think that's as good a place to end as any."

He turned toward the camera. "Over the past hour, we've talked about practical filmmaking, billion-dollar expectations, Bruce Wayne, Batman, and perhaps the most secretive character in modern cinema."

A smile spread across his face. "And somehow, I feel like we know less about the film than when we started."

The audience erupted into laughter.

Regal simply smiled. "I will take that as a compliment."

"You should." Muir replied. "Because you've somehow managed to spend an entire interview talking about The Dark Knight without actually giving away The Dark Knight."

Christian laughed. "I think that's exactly what Regal wanted."

Regal shrugged innocently. "I can't confirm or deny that."

Muir turned to Christian. "Any final words for the fans before they finally get to see you as Batman?"

Christian took a moment before answering.

"I just hope people give this version of Batman a chance. Everyone has their own idea of who Batman is after years of reading the comics and imagining him in their own way. I hope, when they walk into the theater, they're willing to see the version we've brought to life."

The crowd applauded before Muir turned to Regal with a smile. "And you?"

Regal leaned back slightly in his chair, a faint smile tugging at the corner of his lips. "I will keep it simple."

He let the silence linger for a brief moment before continuing. "When the credits roll, I don't want people walking out saying, 'That was a great superhero movie.'"

The auditorium fell silent. "I want them to walk out saying..."

He paused just long enough. "'That was a great movie.'"

For a heartbeat, the room remained still before the entire auditorium erupted into thunderous applause.

Muir rose from his chair, followed by Regal and Christian as the audience gave them a standing ovation.

"My thanks to Regal Seraphsail and Christian Isaac for joining us tonight."

He turned toward the camera with his familiar smile. "I am David Muir, and this has been a special edition of 20/20. Thanks for watching, and good night."

As the cameras slowly pulled back, Regal and Christian shook Muir's hand before exchanging a smile of their own while the applause continued to echo throughout the studio.

The screen slowly faded to black.

.

….

[To be continued…]

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