Yi Anguo, however, follows a quality route, only making high-quality furniture, with very strict demands on craftsmanship, ensuring absolute quality. It is said that the introduction of computer-controlled engraving machines has resulted in more intricate patterns, which are more popular among customers in the market.
Although many furniture factories have now followed suit by acquiring computer-controlled engraving machines, being the first to take the plunge clearly provides an advantage.
Therefore, Anguo Furniture doesn't win by engaging in price wars but by relying on brand, quality, and reputation to succeed.
The price of Anguo Furniture is not only not lower than others but even higher than many furniture factories, with some being much higher.
