"Ruish is a beverage brand with main products including sparkling drinks, concocted cocktails, juices, and fruit wines. It has decent brand awareness," General Manager Wu said. "This is a company recommended by Vice President Lu."
"We've also conducted market research, and this brand is quite well-known among young people, which aligns with the positioning of our restaurants."
Changlin, of course, will not only sell the Ruish brand.
There are also other brands.
It's just about allowing Ruish brand beverages to appear on their restaurant menus.
Zhao Dingli is also aware that now many brands are competing for a spot on their restaurant menus.
And a huge key to success is fostering good relationships with some of the company's decision makers.
This isn't about fair competition.
It's all about the strategies from all sides.
As for the private matters of those decision makers within the company, as long as it's not overboard, he generally doesn't intervene.
